Field Marketing Manager

BAKERS BURGERS INC•Riverside, CA

1d•Onsite

About The Position

This position is responsible for executing and managing marketing plans to build brand awareness, drive guests and targeted audiences to Bakers Burgers, Inc. restaurants, in-order-to achieve profitability and long-term growth. This position is the primary contact and support within the community.

Requirements

Bachelor’s degree in marketing, communications, or related field.
Analytical skills.
Excellent knowledge of Adobe, Microsoft programs, and social media platforms.
Proficient level of knowledge in Microsoft Word, Excel, and PowerPoint.
Very strong communication skills, including written, verbal, and presentation.
Must be a high-energy people person.
Must have a clean driving record and ability to provide insurance for personal vehicle up to company requirements.
Ability to act in discrete manner in dealing with confidential issues and data.
Possess impulse control and frustration tolerance and be able to manage time and multiple competing demands.

Nice To Haves

2+ years working experience in a marketing, communications or other related role.
Restaurant, retail, or food service experience.
InDesign or Photoshop knowledge.

Responsibilities

Works with the VP of Marketing to develop strategic a strategic marketing plan aimed at driving traffic and increasing sales.
Implements local marketing initiatives.
Partners with Operations team for in-person reviews of restaurants and trading area to determine marketing needs.
Manages all fundraisers, donations, and sponsorships within the communities Bakers Burgers, Inc. does business in.
Represents Bakers at marketing and community events.
Serve as the local brand steward and ensure all marketing activities are aligned with brand standards.
Audit marketing execution to ensure maximum impact of marketing materials and messaging.
Build community goodwill, develop and manage relationships with influential organizations and charity partners on the market.
Stay informed of industry trends, competition, and new marketing opportunities.
Analyze campaign performance and be able to provide recommendations on results.
Provide strategic marketing feedback and make recommendations for new product/existing product opportunities driven by up-to-date and relevant market and competitive research data.
Create and proof copy for marketing campaigns.
Work with graphic designer to give direction and design concept.
Other duties as assigned.