Field Marketing Manager, Commercial GTM

Firsthand • New York, NY

24d • Hybrid

About The Position

Firsthand is building a new category of AI-powered brand experiences, and demand for our commercialized products is accelerating across marketers, agencies, and premium publishers. As sales activity grows, so does the need for marketing that shows up directly in the field — enabling pitches, supporting live opportunities, and ensuring our teams are prepared to act on the right moments.

We’re hiring a Field Marketing Manager, Commercial GTM to act as marketing’s embedded partner to the sales organization. This role sits within Marketing but is deeply GTM-oriented, focused on accelerating commercial execution opportunities, supporting pitches and events, and helping sales teams bring Firsthand’s products to market faster and more effectively.

This will be the first hire on the marketing team beyond the Head of Marketing, offering a rare opportunity to help shape how marketing operates, prioritizes, and partners with GTM teams from the ground up.

Requirements

• 6–10+ years of experience in field marketing, sales enablement, or similar roles within organizations focused on sales-led growth motions
• Strong experience working directly with Sales teams supporting a variety of sales motions and cycles; confident operating close to live deals and in client meetings
• Experience working at high-growth advertising or marketing technology strongly preferred
• Strong understanding of the AI landscape
• Ability to balance speed, quality, and ambiguity in a fast-moving environment
• Strong judgment, ownership mindset, and appetite for building something new
• Based in NYC

Responsibilities

• Serve as marketing’s primary partner to Sales, supporting active opportunities and helping unlock new pitch moments
• Create, customize, and verticalize sales-facing materials for marketers, agencies, and publisher partners
• Support pitches end-to-end, including prep, narrative development, and custom follow-up materials
• Own marketing support for sales-driven events, including planning, prioritization, readiness, and post-event follow-up
• Partner with Marketer Operations and Product to define and maintain bills of materials for commercialized products
• Translate product capabilities into clear, buyer-relevant narratives across industries, objectives, and stages of the customer journey
• Turn repeated sales requests into scalable, reusable marketing assets
• Act as a strong brand representative in customer meetings, partner conversations, and industry environments
• Continuously gather feedback from Sales and iterate quickly to improve materials, messaging, and processes

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed