Field Marketing Manager, Academia

Prolific•New York, NY

38d•$120,000 - $150,000•Remote

About The Position

Field Marketing Manager, Academia Prolific At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts academic research. What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs. We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever. The role We are looking for an Field Marketing Manager to build and activate Prolific's presence within the academic research community. This role sits at the intersection of marketing strategy and deep academic credibility — you'll own how Prolific shows up across universities, research labs, and academic conferences, driving awareness and pipeline within our most strategically important segment. You'll work closely with our GTM Research Team to ensure every campaign, piece of content, and event resonates authentically with academic audiences, helping position Prolific as the trusted partner for researchers worldwide. We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems. We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.

Requirements

Proven experience in field marketing, academic marketing, or a closely related B2B marketing role
Track record of developing and executing marketing programmes that drive pipeline, not just awareness
Experience owning event strategy and conference presence, including sponsorships and speaking programmes
Experience working alongside a sales or account management teams
Strong cross-functional collaborator — comfortable working with sales, GTM, content, and research stakeholders
Data-driven mindset with the ability to define, track, and optimise against meaningful metrics
Excellent written and verbal communication skills, with the ability to adapt tone and content for sophisticated academic audiences

Responsibilities

Develop and execute a field marketing strategy targeting universities, research labs, and academic conferences
Partner closely with the GTM Research Team to ensure campaigns are credible, relevant, and resonate with academic audiences
Own academic event sponsorships, speaking submissions, and conference presence - from strategy through to on-the-ground execution
Build and grow a community of academic advocates and research champions, fostering peer-to-peer connections, facilitating knowledge sharing, and creating spaces - online and offline - where researchers engage meaningfully with Prolific
Build, nurture relationships and marketing programs with academic associations, ethics boards, and research networks to strengthen Prolific's standing in the community
Drive academic pipeline in close coordination with named academic accounts, working across GTM to connect marketing activity to revenue outcomes
Manage academic-specific content including whitepapers, research reports, and webinars that genuinely serve researcher needs
Track and report on academic segment metrics including reach, engagement, and pipeline influence, ensuring marketing investment translates into measurable impact