Field Marketing Lead

Axion•New York, NY

About The Position

We are seeking a Field Marketing Lead to help define and execute Axion’s field marketing and events strategy across both digital and in-person channels. This role is a key driver of how Axion engages with prospects and customers, partners, and investors through high-impact experiences that generate pipeline and amplify Axion’s brand in the market. This person will lead the full lifecycle of Axion’s event and field marketing programs, spanning in-person industry conferences, digital webinars, as well as corporate events like our Customer Advisory Board (CAB) and annual partner conferences. This may also include thought leadership activations — dinners, panels, and executive sessions that strengthen our ecosystem visibility. The ideal candidate thrives in building something from the ground up. You’ll balance strategy and execution to define a scalable event framework while owning the tactical delivery that brings it to life. You’ll collaborate cross-functionally with leadership and engage directly with customers and partners to ensure Axion’s events reflect our brand excellence and ambition.

Requirements

5+ years of experience in field marketing, event marketing, or integrated marketing roles — ideally in a high-growth B2B SaaS, AI, or technology company.
Proven ability to manage both digital and in-person events from webinars to large-scale conferences.
Experience delivering successful events across industries and audiences, with a focus on crafting tailored narratives that drive ICP engagement.
Demonstrated success working cross-functionally with GTM, marketing, and product teams in a fast-moving environment.
Experience engaging with executive-level stakeholders across external customers, partners, and investors.
Exceptional project management, organizational, and communication skills with a sharp eye for detail.
Comfortable operating independently in a dynamic environment and building structure from the ground up.
Passion for storytelling, brand experience, and curating moments that drive both business impact and connection.

Responsibilities

Define and execute Axion’s field marketing strategy across in-person and digital experiences.
Own the planning, management, and execution of Axion’s key events — from industry and partner conferences to owned gatherings like our CAB and thought leadership webinars.
Lead webinar and virtual event programs, ensuring strong attendance, engagement, and follow-up that drives pipeline impact.
Collaborate closely with Sales, Solutions, and Marketing teams to align field activities with go-to-market priorities and revenue goals.
Partner with Axion’s executive team and investors to co-create and activate visibility opportunities, including roundtables, panels, and showcases.
Support event content strategies and speaker programs across Axion’s target verticals and industries that resonate with enterprise buyers and C-level audiences.
Establish operational excellence across logistics, vendor management, and measurement, ensuring every event delivers a strong return on experience and investment.
Track, analyze, and report on field marketing performance, creating a feedback loop that informs ongoing strategy.
Represent Axion’s brand with professionalism and creativity, ensuring every touchpoint elevates our reputation with customers and partners.