Field Event Marketing Manager

Filevine•Salt Lake City, UT

20d•Onsite

About The Position

The Field Marketing Manager owns the strategy, planning, and execution of a portfolio of Field Marketing events designed to accelerate the sales pipeline, drive customer upsell, and unlock growth in high-potential markets. This role is responsible for delivering highly curated, high-profile, and high-impact event experiences that move key accounts through the funnel and deepen relationships with existing customers. Reporting to the Director of Owned Events, this role partners closely with Sales, Digital Marketing/Demand Generation, and Marketing to execute Account-Based Marketing (ABM)-driven field events that directly support revenue goals. This position manages one direct report responsible for driving event RSVPs and attendance.

Requirements

3-5 years of experience in Field Marketing or Event Marketing.
Proven experience owning Field Marketing events that support pipeline acceleration and revenue goals.
Strong understanding of events as a marketing motion with measurable business impact.
Exceptional attention to detail and ability to manage multiple events simultaneously.
Demonstrated ability to influence cross-functional partners without direct authority.
Experience managing at least one direct report or project-based team members.

Nice To Haves

Experience with Account-Based Marketing (ABM) strategies and execution.
Experience partnering closely with Sales and Digital Marketing teams.
Experience in B2B SaaS or technology environments.
Experience executing highly curated, high-touch events.

Responsibilities

Own a defined portfolio of Field Marketing events, including high-visibility, intimate and bespoke experiences that drive revenue and open markets.
Design field events as a core marketing motion focused on pipeline acceleration, deal progression, and customer upsell.
Partner with the Director of Owned Events to align field event strategy to broader owned events and marketing goals.
Lead end-to-end execution of Field Marketing events, including concept development, audience targeting, budgeting, timelines, logistics, and on-site delivery.
Ensure events are delivered on-time, on-budget, and with exceptional attention to detail.
Curate memorable, differentiated experiences tailored to specific audiences and segments.
Manage vendors, venues, production partners, and on-site staff to ensure flawless execution.
Lead an ABM-first approach to Field Marketing, designing events around target account lists, buying groups, and regional priorities.
Partner closely with Sales, Digital Marketing/Demand Generation to identify, prioritize, and activate high-potential accounts and markets.
Align event concepts, messaging, and attendee strategy to specific account and opportunity goals.
Use account insights, intent data, and performance signals to inform event design and targeting.
Serve as a trusted partner to Sales, Product Marketing, and Digital Marketing.
Work closely with Sales leadership and account teams to ensure events support deal acceleration and expansion opportunities.
Coordinate executive participation and ensure stakeholders are prepared for high-visibility engagements.
Manage and mentor one direct report focused on event RSVPs, attendance, and audience engagement.
Establish clear processes and timelines to drive strong registration and attendance for each event.
Contribute to scalable playbooks and best practices for Field Marketing events.
Own Field Marketing event budgets and ensure accurate forecasting and spend management.
Track and report on marketing metrics tied to events, including pipeline influenced, revenue impact, upsell contribution, attendance, and engagement.
Use data and insights to continuously optimize event performance and audience targeting.