Field Event Manager

Avalara • Durham, NC

3d • Remote

About The Position

Avalara is looking for a Field Marketing Manager to lead regional and segment-based field programs that drive measurable pipeline and revenue impact. You will oversee the planning, execution, and optimization of local activations — including executive dinners, roadshows, roundtables, and sales-aligned field events — across multiple regions or campaigns. You will work with Sales, Revenue Marketing, Partner Marketing, and Events to ensure territory-level engagement ladders into broader GTM strategy. You'll manage field marketing plans aligned to pipeline goals, sales coverage needs, and in-market feedback. You'll use AI and technology to improve execution, improve targeting, and scale your team's impact. Most importantly, you'll ensure field marketing is accountable to the metrics that matter: pipeline contribution, sales satisfaction, and marketing-influenced bookings. This is a fully remote, US-based position #LI-Remote

Requirements

• 5+ years of experience in field marketing, events, or GTM enablement (level-dependent)
• Ability to manage multi-region or cross-segment field programs
• Experience aligning with Sales, Revenue Marketing, and Campaigns
• Reporting and performance accountability skills
• Proficiency with tools like Salesforce, Marketo, 6sense, Splash, Goldcast, and Power BI
• AI fluency to support segmentation, automation, and campaign optimization
• Comfortable leading collaboration in a high-velocity GTM environment

Responsibilities

• Lead field campaign strategy across assigned segments or regions
• Align event strategy to territory goals, pipeline gaps, and seller priorities
• Partner with Revenue Marketing to ensure local programs are integrated into campaign planning
• Oversee planning and delivery of field activations, including execution quality, staffing, and follow-up coordination
• Apply in-market feedback and performance data to iterate program mix and messaging
• Own regional field calendar and format mix across assigned programs
• Ensure events support both TOFU activation and mid-funnel acceleration
• Prioritize event types and targeting based on conversion velocity and regional coverage
• Guide team readiness across logistics, invitation workflows, and sales handoffs
• Track regional performance and improve engagement and opportunity creation
• Improve operational efficiency across programs using AI workflows and automation

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees