Field Distribution Director

Primerica•Prior Lake, MN

20d

About The Position

The Field Distribution Director (FDD) serves as the primary liaison between Primerica’s Home Office and the Sales Force, driving overall success by building strong, lasting relationships, understanding business needs, and proactively addressing concerns. Each FDD oversees a specific region, focusing on key production goals, including Recruiting, Licensing, and Product Sales, ultimately contributing to the development of successful Regional Vice Presidents (RVPs). Effective communication of the company’s vision and a broad understanding of the business enable FDDs to mentor, support, and influence RVPs, helping them grow their businesses while championing Company Initiatives critical to Primerica’s long-term success. As the primary connection to the field, FDDs a wide breath understanding of the Primerica business model and also must possess deep expertise on specific tools and resources including but not limited to POL, PriApp, CRM, RMC, Incentives, and Home Office support teams to build and scale their business efficiently, adaptively, and sustainably. Not only are FDDs focused on influencing our sales force but have a responsibility to relay back to Home Office feedback from our Field. Given our large, dynamic, and diverse Sales Force, it is essential for Primerica to stay informed about emerging issues and concerns. These insights can uncover valuable growth opportunities or highlight potential challenges that may impact company objectives. Through strong judgment and decision-making skills, FDDs effectively identify complex issues and provide timely, strategic solutions. By mentoring and coaching field leaders, they ensure that solutions align with organizational goals, fostering both individual and company-wide success.

Requirements

Bachelor's degree or equivalent experience
6 - 10 years of experience

Nice To Haves

Life License Preferred
Certifications or Licenses
Securities License (6,63,65)

Responsibilities

Data-Driven Marketing & Performance Optimization An FDD will be responsible to analyze key performance indicators (KPIs) to assess regional and field performance, including Sales Force Size, Recruiting, Licensing, Product Sales, and Production Ratios. Monitor key metrics and trends to identify strengths, challenges, and opportunities for business growth. Develop and execute targeted marketing strategies designed to influence and improve key performance metrics. Collaborate with leadership to implement data-driven initiatives that drive measurable results. Continuously evaluate the effectiveness of marketing efforts by analyzing results and performance data, making strategic adjustments as needed to optimize outcomes.
Execution of Marketing Strategy and Plan An FDD will be responsible for traveling within their region to effectively communicate and execute each Marketing Strategy through various activities such as baseshop trainings, one-on-one coaching sessions with RVPs, office visits, virtual meetings, large field and company events, and any other initiatives that foster strong relationships with leaders, drive business growth, and help achieve company objectives. Key components of this role include logging activities, scheduling in advance, and strategically managing the travel budget to maximize results. FDDs are encouraged to maintain a 60/40 split of virtual to in-person activities, ensuring the right balance between Zoom meetings and face-to-face interactions to build meaningful relationships and create greater connections with the field.
Build strong relationships and act as a catalyst for positive growth in your region An FDD must be able to embed into the sales force and integrate seamlessly into the baseshop team environment, building strong relationships that foster collaboration, accountability, and trust within our field. The FDD should assess the effectiveness of their efforts, evaluate what is working, listen to issues and concerns, and understand the factors affecting success—both positively and negatively. Using these insights, the FDD will drive improvements, remove roadblocks, optimize business performance, and support each leaders' production goals aligned with Company objectives. Additionally, the FDD will serve as a catalyst for continuous improvement, ensuring that necessary adjustments to processes, training, or tactics are communicated and implemented quickly for maximum growth impact.
Driving and Supporting Big Events Lead and support the strategic planning and execution of impactful events that reinforce the Company Message, drive business growth, and foster regional unity. This role requires a visionary leader with a proven ability to manage and support complex events, inspire cross-functional teams, and deliver exceptional experiences that engage diverse audiences and fuel regional growth and expansion. Establish Key Performance Indicators (KPIs) for events and conduct post-event evaluations to measure success, identify areas for improvement, and refine strategies for future events.