Field Activation Specialist

Guayaki Yerba Mate, SPC•Raleigh, NC

66d•$50,000 - $71,000

About The Position

We're looking for a Field Activation Specialist to play a vital role in our team. The Field Activation Specialist role plays an important part in bringing Yerba Madre's brand to life in local communities. You'll help grow awareness and excitement for the Yerba Madre Yerba Mate brand through product sampling, authentic consumer interactions, and grassroots activations across U.S. markets. This position is also a key contributor to our sales team's success - supporting distribution, building strong retail relationships, and ensuring local promotions deliver results. As a Field Activation Specialist, you'll be the local ambassador for Yerba Madre, blending sales execution with community connection. You'll work closely with the Field Activation Manager and may occasionally support evening or weekend events. As a Field Activation Specialist, you will play a key role in building sales, strengthening distribution, and bringing Yerba Madre to life in your community. Your work will balance field sales execution (70%) with grassroots marketing activation (30%) to drive measurable results while creating authentic consumer connections.

Requirements

Associate or bachelor's degree
3+ years of related sales experience in DSD (direct store delivery) beverage is preferred
1-2 years of experience in field marketing preferred
Current Driver's License with clean driving record and meet DOT driving standards
Demonstrated proven success in sales and account management growth in a customer/consumer facing business
The ability to thrive in a highly competitive field sales environment
Must be able to work independently and be able to travel regularly
Must have a reliable vehicle and smart phone
Must be insurable by the company's automobile insurance carrier
Ability to perform physical activities including lifting to 20 lbs. individually and moving up to 50 lbs. with assistance, as required
Proficient in MS Office
Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
Embody the Yerba Madre Mission, Vision and Values

Responsibilities

Work from a clear calendar of priorities and objectives aligned with monthly business plans.
Partner with distributor teams (DPMs) to build collaborative, productive relationships and elevate market performance.
Track progress against KPI metrics and incentive programs.
Expand presence in On-Premise accounts to increase awareness and sampling opportunities.
Identify and help open new accounts through your own outreach and in partnership with distributor reps.
Support key retailer activations and sampling programs to strengthen local retailer relationships.
Use Karma to support and track in-store promotions and display execution; conduct store audits regularly.
Ensure shelves and displays reflect brand standards, planograms, and space allocations.
Expect to spend ~4 days per week actively in the market.
Connect with new consumers and student communities to build awareness, excitement, and trial.
Build a strong understanding of our target consumers and represent the brand through authentic conversations, sampling, and local events.
Receive thorough training in Yerba Mate, Yerba Madre, and our values (Organic, B-Corp, sustainability) to confidently share product knowledge and brand purpose.
Partner with the National Events Manager to identify relevant local events; collaborate with coordinators and community leaders to secure participation.
Organize and execute grassroots events - from campus activations to neighborhood pop-ups - in collaboration with distributor teams and with cost-sharing support.
Always connect activations back to sales by directing consumers to nearby retail accounts carrying Yerba Madre.
Partner with the Senior Catalyst Manager to identify local influencers, trendsetters, and community leaders for product seeding and brand visibility programs.
Work closely with the Field Activation Manager (FAM) to identify and activate new accounts, expanding distribution and supporting sales goals. Success comes from being proactive, resourceful, and collaborative.
Build and maintain strong partnerships with independent retailers and local chains. Strengthen Yerba Madre's in-store presence by supporting merchandising standards while creating an inclusive, community-focused approach in every account.
Support onboarding, training, and development initiatives. Track progress through KPIs and performance metrics, while attending distributor meetings and collaborating with distributor partners. Help equip others with knowledge and confidence to represent the brand well.
Foster collaboration across Sales, Marketing, and Distribution teams to align on market priorities. Encourage shared ownership of success by uniting efforts around grassroots opportunities and key community events.