LN Venues, Fan Research & Strategy Manager
About The Position
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . Venue Nation is seeking a highly resourceful market researcher to bring their passion for live music and data to Venue Nation as our Manager of Fan Research & Strategy. The Venue Nation Fan Research & Strategy team is responsible for incorporating the fan perspective into all aspects of decision making for our venues. From operational needs to food and beverage strategy, we are hyperfixated on ensuring all decisions are data-driven, and this role will play a key part in collecting, analyzing, and democratizing fan and third-party sourced data. This is a brand new, highly visible team with exciting potential for growth. You will be a strong fit if you are someone who loves a challenge, embraces uncertainty, and is willing to go above and beyond to get the job done.
Requirements
- Bachelor’s Degree required.
- 5-7 years of work experience in consumer insights, either at a market research agency or in-house at an entertainment, media, or consumer brand.
- Proven experience writing surveys, in-depth interview guides, and focus group discussion guides.
- Familiarity with advanced research methodologies like MaxDiff, conjoint, and segmentation studies.
- Strong analytical skills and the ability to synthesize large data sets into clear, actionable insights.
- Experience presenting research findings to senior or executive audiences.
- Proficient in Excel and PowerPoint; comfortable creating polished, visually engaging reports.
- Hands-on experience using social listening tools (i.e., Brandwatch, Sprout, Talkwaker) and ability to extract and communicate insights that tell a story about a brand or audience.
- Willingness to pitch in on every phase of a research project — from programming a survey to presenting results.
- Ability to iterate quickly and adapt to business needs with agility.
- Strong organizational, prioritization, and communication skills.
- Eagerness to learn new platforms and methodologies.
- Passionate about live music, media, and culture.
- Based in the greater NYC area and able to work onsite 3 days per week.
- Willing to travel to live music venues across the country as needed.
- Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Nice To Haves
- Experience with data visualization and analytics tools (e.g., SPSS, Displayr, Tableau, R) is a plus.
Responsibilities
- Partner with the Senior Director to establish the Fan Research function — including designing the annual research roadmap, implementing an efficient intake process for inbound requests, evaluating and onboarding new tools or vendors, and generating demand for fan insights across the organization.
- Proactively identify research opportunities and identify the appropriate methodologies to address them.
- Lead market research projects end-to-end including writing project proposals, designing questionnaires, programming surveys, monitoring fieldwork, analyzing data, and delivering compelling reports.
- Moderate qualitative research activities — including conducting intercept interviews, hosting virtual focus groups, and leading other exploratory methods.
- Translate complex data into clear, actionable insights that influence strategy and decision-making.
- Incorporate first-party transaction data in primary research findings to deliver cohesive, data-driven stories.
- Present research results to stakeholders and help contextualize research within larger business objectives.
- Work collaboratively across all lines of business including food & beverage, fan experience, venue operations, and premium services to drive innovation across the organization.
- Own social listening for the division, includes managing social listening tools, surfacing key themes and insights, and sharing insights with relevant teams.
Benefits
- HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- WEALTH : 401(k) program with company match, stock reimbursement program
- FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
- CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- OTHERS : Volunteer time off, crowdfunding match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
