Experiential Promotions Coordinator

The Pokémon Company International•Bellevue, WA

5h•Hybrid

About The Position

The Licensing & Promotions Team at The Pokémon Company International is responsible for creating and executing a range of activities, including merchandise licensing, promotions, and experiential partnerships that increase the visibility of the Pokémon brand across the globe. Their primary geographic remit is US & Canada, Latin America, and Oceania. The team focuses on developing new initiatives that can enhance the Pokémon brand, such as museum partnerships, location-based entertainment opportunities, and custom sports collaborations. The company is seeking a highly organized and versatile Experiential Promotions Coordinator to support the development and execution of high-impact licensed activations that bring the Pokémon world to life in unexpected and delightful ways. This role will work closely with the Senior Licensing & Promotions Manager and cross-functional teams to coordinate logistics, manage timelines, and ensure brand authenticity across all experiential initiatives. The ideal candidate is a detail-oriented, collaborative project manager with a passion for bringing immersive brand experiences to life.

Requirements

3–5 years in sports or experiential marketing, event production, brand activations, or promotions.
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
Strong organizational and project management skills.
Excellent written and verbal communication.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

Nice To Haves

Experience with project management tools a plus.
Experience working in sports activations, with licensed IP, entertainment brands, or fan-driven communities.

Responsibilities

Support the planning and execution of experiential licensing programs, including cultural institution activations, programmatic sports initiatives and LBE launches.
Coordinate with Licensing & Promotions team members to integrate custom created merchandise into activations, ensuring alignment with brand standards.
Work closely with internal teams (marketing, brand and creative services, legal, PR, etc.) to align project goals and execution milestones. Regularly communicate with the Premier Events team to ensure that relevant details for Pokémon XP are shared with licensing partners.
Liaise with external vendors, agencies, and partners to ensure milestones are achieved on time and within scope.
Work with internal and external partners to develop supporting marketing materials for bespoke activations.
Organize and distribute creative assets, product samples, and promotional materials as needed.
Help compile post-mortem campaign recaps, analyze performance metrics against benchmarks, and compile comprehensive post-activation reports.
Ensure all materials and activations adhere to brand guidelines and maintain authenticity.