Experiential Programs Manager

Boulevard

12h•Remote

About The Position

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses, empowering customers to deliver exceptional client experiences. Founded in 2016, the platform was developed after extensive research into the pain points of salon managers, catering to the broader self-care industry including salons, spas, medspas, and barbershops. Boulevard values curiosity, experimentation, and sophisticated simple solutions, and celebrates diverse backgrounds. As the Experiential Programs Manager, you will own and evolve Boulevard’s direct mail channel, transforming physical experiences like creative mailers and dimensional packages into a strategic lever for driving awareness, engagement, and pipeline across the full customer journey. This role is not about one-off gifting campaigns, but rather serving as Boulevard’s in-house expert on direct mail, partnering with Marketing and Sales to bring creative, high-converting experiences to life. You will operate at the intersection of creative, growth, and sales, translating campaign objectives into standout concepts, managing seamless execution, and tracking measurable results. You will be a centralized partner to the Marketing and Sales teams, enabling direct mail as a scalable, strategic channel across the funnel, developing creative concepts, managing production, and ensuring flawless execution and performance tracking, while also proactively identifying new opportunities to expand direct mail's impact.

Requirements

3–6+ years in B2B marketing, growth, field marketing, or experiential marketing roles, with hands-on experience running direct mail or gifting programs
Strong creative instincts and ability to translate strategy into compelling concepts
Experience partnering cross-functionally with Marketing and Sales teams
Strong project management skills with the ability to manage multiple programs simultaneously
Analytical mindset with experience measuring and communicating business impact
High attention to detail and commitment to quality and brand consistency

Responsibilities

Define best practices for how direct mail is used across the funnel, from prospecting to deal acceleration and customer engagement
Identify high-impact opportunities where physical experiences can drive differentiation and results
Continuously test new formats, vendors, and approaches to expand the channel
Design high-impact, creative experiences by translating campaign goals into thoughtful, creative direct mail concepts that capture attention and drive action
Develop bold and innovative mailers, kits, and dimensional packages that go beyond traditional swag
Partner with Brand & Creative to ensure every experience is cohesive, high-quality, and on-brand
Manage end-to-end execution, including vendor coordination, production timelines, inventory, and fulfillment (think: concept to delivery)
Partner with Demand Generation, Product Marketing, and Sales to support campaigns across the funnel
Advise on the most effective formats, price points, and approaches based on audience and objectives
Track and analyze performance across key metrics, including meeting conversion, pipeline influence, and ROI

Benefits

401(k) match
Dental insurance
Medical insurance
Vision insurance
Life insurance
Flexible vacation day policy
Fully remote work option
Work from home stipend every month
Family planning resources
Specialized support programs
Equity: get ahead on the ground floor and grow with Boulevard
Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve