Experiential Marketing Specialist, Paid Media
About The Position
Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating 25 years of ground-breaking technological innovation across more than 36,000 trials and 11 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million users trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. Discover more at www.medidata.com. Medidata's Paid Media team provides the "glue" to deliver exceptional digital marketing programs across multiple marketing teams (brand, solutions/experiences, events). As part of the larger Experiential Marketing team, we support both North America and EMEA by working closely with stakeholders to deliver digital activation from campaign ideation and budgeting through execution and reporting. The Experiential Marketing Specialist will be responsible for supporting the Medidata Paid Media team in successful campaign delivery across programs and channels. The role requires strong project management and the ability to work across teams, and time zones, to meet deadlines and achieve objectives. We are looking for a highly motivated individual and team player who is excited to join a vibrant marketing organization, and a mission-based company, to develop their skills and build up their professional experience.
Requirements
- High-energy mindset that enjoys juggling multiple projects simultaneously
- Good at building effective working relationships
- Excellent verbal and written communication skills
- Understanding of the role and channels leveraged in digital marketing
- Exceptional cross-functional skills to work in a matrix organization
- Demonstrated organizational and time management skills
- Requires 3-5 years of related experience with a Bachelor's degree. Concentration in Marketing, Digital Marketing or Marketing Communications preferred
- Experience supporting digital marketing campaign delivery
- Demonstrated success working cross functionally
- Tangible examples of delivering on project timelines
Nice To Haves
- Digital marketing experience through various media channels is beneficial
- Prior experience working with 3rd party agencies on deliverables
Responsibilities
- Daily management of owned deliverables working with both internal stakeholders and external partners
- Partner with internal stakeholder groups on developing detailed campaign briefs including goals and KPIs related to paid media
- Manage related teams' paid media calendars, contribute to report-outs and presentations
- Ensure reviews and approvals are in place for messaging, creatives etc.
- Support the Paid Media team with special projects as needed
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Publishing Industries
