Experienced Automotive Salesperson

Harnish Auto Family•Puyallup, WA

13h•Onsite

About The Position

The New & Used Car Sales Representative is responsible for selling both new and pre-owned vehicles to customers, delivering exceptional customer experience, and achieving sales volume and gross profit goals. This role involves greeting prospects, conducting needs assessments, presenting vehicle options, managing the sales process from initial contact through delivery, and fostering long-term relationships to encourage repeat and referral business.

Requirements

Excellent verbal and written communication skills, with ability to build rapport quickly.
Strong negotiation, closing, and customer service skills.
Ability to work independently and as part of a team in a fast-paced environment.

Nice To Haves

Familiarity with automotive CRM software and Microsoft Office tools (preferred).

Responsibilities

Sell new and used vehicles at volume and gross profit levels that align with dealership goals.
Approach, greet, and assist customers entering the showroom or sales lot, responding promptly, build rapport.
Ask questions to understand customer needs, preferences, and budget, then recommend appropriate vehicles.
Present features, benefits, options, and financing information on new and used vehicles in inventory.
Conduct and coordinate test drives, demonstrating vehicle performance, technology, and safety features.
Negotiate pricing, terms, and trade-ins to close sales while maintaining customer satisfaction and profitability.
Write complete and accurate sales contracts and process all required paperwork in accordance with policies.
Ensure delivery of vehicles to customers, thoroughly reviewing features, warranty, and dealership services.
Maintain proactive follow-up with prospects and customers to generate repeat and referral business.
Introduce customers to the Finance team for finalizing contracts and optional products.
Provide first-rate customer service through the entire sales process, ensuring satisfaction and high CSI scores.
Attend product training and sales meetings to stay current on new models, features, and industry trends.
Adhere to all federal, state, and local laws and regulations governing the sale of motor vehicles.
Maintain a professional appearance and conduct consistent with dealership standards.
Support management initiatives related to revenue growth, compliance, and customer satisfaction.
Consistently meet or exceed established performance metrics, including but not limited to: units sold, gross profit and sales targets, customer satisfaction scores, follow-up and lead conversion rates.
Identify opportunities for improvements to increase efficiency and profitability.
Maintain high ethical standards and represent the dealership professionally at all times.
Adhere to attendance, scheduling, and timekeeping expectations.
Complete all required training, certifications, and compliance courses on time.
Perform other duties as assigned to support dealership operations.