Executive Senior Associate AD, Ticketing

MSU Internal Job Postings Details•East Lansing, MI

About The Position

Responsibilities will include, but are not limited to: Develop and implement short and long-term strategies to maximize revenues and profitability. Set and drive the strategy for ticket sales initiatives, programming, and coordination between departments. This includes, but is not limited to, creating, developing, and implementing departmental strategies and goals for both short-term and long-term sales growth across all ticketed sports Provide leadership to effectuate appropriate interdepartmental collaboration, performance management, employee training and development, mentoring, employee engagement, and hiring activities Design and implement dynamic pricing and product bundling strategies in partnership and with input from the Michigan State Athletics Business Intelligence team Manage all seating inventory to maximize attendance and revenue Create, implement, and manage new revenue streams by analyzing current ticket inventory and by benchmarking best practices from around professional sports and collegiate athletics Develop and manage the Ticketing budget Create and report on Key Performance Indicators (KPIs) related to the Ticket Sales & Service Department’s performance. Work with Ticket Sales team to design, implement, and monitor commission and bonus structures for all departments within Ticket Sales & Service that emphasize hitting and/or exceeding goals. Ensure commission structure(s), and anticipated payouts, are aligned with Michigan State Athletics objectives and consistent with the Department budget Produce and analyze comprehensive daily, weekly, monthly, quarterly, and annual sales reports. Assist in leading weekly sales meetings with the Chief Revenue & Marketing Officer to ensure all staff are on track and held accountable to their team and individual goals. Provide strategic insight based on market research and competitor analysis to deliver variability and dynamic pricing recommendations for seating inventory for all suite and ticket plans and individual games. Partner with the Marketing Department to align resources for ticket sales, programming, service, and retention initiatives. Coordinate and collaborate with the Marketing Department in the creation of sales and service materials, including brochures, flyers, and all other support materials. Ensure all Ticket Office policies and procedures are adhered to, including but not limited to, handling of complimentary tickets, employee ticket requests, and ticket printing. Work with Paciolan, SeatGeek and ticket partner on all ticketing initiatives Provide periodic labor costing analyses to ensure the Ticketing Department is effectively managing personnel. Collaborate effectively with all corporate departments at Michigan state Athletics Ensure all University and Athletic Department fiscal controls are followed. Other duties as assigned by the Chief Revenue & Marketing Officer Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Requirements

Bachelor’s degree required
Minimum of 10 years of progressive experience in athletics revenue generation, marketing, or external operations
Proven track record of driving sustainable revenue growth
Deep understanding of the collegiate athletics landscape and evolving revenue trends
Understanding of collegiate and/or professional sports landscape
Excellent communication and interpersonal skills
Ability to work independently and as part of a team in a fast-paced environment

Nice To Haves

Master's degree
Experience in structuring six figure and seven figure deals
Track record of hitting key targets with the ability to enable others to exceed their goals
Knowledge of how to manage a P&L statement
Knowledge of CRM Software
Experience and familiarity in utilizing new technology and analytics to achieve goals.
Knowledge and experience working with Ticketing Systems
Knowledge of secondary markets in ticket sales
Leadership in ticket sales for a professional or collegiate sports team

Responsibilities

Develop and implement short and long-term strategies to maximize revenues and profitability.
Set and drive the strategy for ticket sales initiatives, programming, and coordination between departments.
Create, developing, and implementing departmental strategies and goals for both short-term and long-term sales growth across all ticketed sports
Provide leadership to effectuate appropriate interdepartmental collaboration, performance management, employee training and development, mentoring, employee engagement, and hiring activities
Design and implement dynamic pricing and product bundling strategies in partnership and with input from the Michigan State Athletics Business Intelligence team
Manage all seating inventory to maximize attendance and revenue
Create, implement, and manage new revenue streams by analyzing current ticket inventory and by benchmarking best practices from around professional sports and collegiate athletics
Develop and manage the Ticketing budget
Create and report on Key Performance Indicators (KPIs) related to the Ticket Sales & Service Department’s performance.
Work with Ticket Sales team to design, implement, and monitor commission and bonus structures for all departments within Ticket Sales & Service that emphasize hitting and/or exceeding goals.
Ensure commission structure(s), and anticipated payouts, are aligned with Michigan State Athletics objectives and consistent with the Department budget
Produce and analyze comprehensive daily, weekly, monthly, quarterly, and annual sales reports.
Assist in leading weekly sales meetings with the Chief Revenue & Marketing Officer to ensure all staff are on track and held accountable to their team and individual goals.
Provide strategic insight based on market research and competitor analysis to deliver variability and dynamic pricing recommendations for seating inventory for all suite and ticket plans and individual games.
Partner with the Marketing Department to align resources for ticket sales, programming, service, and retention initiatives.
Coordinate and collaborate with the Marketing Department in the creation of sales and service materials, including brochures, flyers, and all other support materials.
Ensure all Ticket Office policies and procedures are adhered to, including but not limited to, handling of complimentary tickets, employee ticket requests, and ticket printing.
Work with Paciolan, SeatGeek and ticket partner on all ticketing initiatives
Provide periodic labor costing analyses to ensure the Ticketing Department is effectively managing personnel.
Collaborate effectively with all corporate departments at Michigan state Athletics
Ensure all University and Athletic Department fiscal controls are followed.
Other duties as assigned by the Chief Revenue & Marketing Officer