Executive Director, Neurology Marketing

Regeneron Pharmaceuticals • Sleepy Hollow, NY

1d

About The Position

The Executive Director, Neurology Marketing, is a member of the newly formed Neurology Business Unit with accountability for leading and shaping commercialization and driving performance of Neurology brands globally, including full responsibility for US strategy and performance. In a complex competitive environment, this leader must critically assess how to optimally launch our first brand in Myasthenia Gravis and continually drive growth and challenge the status quo worldwide. The Executive Director, Neurology Marketing, will set the global vision, leading the marketing team. Key responsibilities will include ensuring alignment with commercial imperatives, and driving cross-functional integration across the US & International Teams. The Executive Director, Neurology Marketing, plays a critical role in bringing Regeneron science to Myasthenia Gravis patients and delivering consistent commercial impact. In this position a typical day may include the following: Leading and inspiring marketing team with US and International HQ marketing team members as well as US field based team members. Establishes trust within the team at all levels, and with cross functional partners. Creates environment for learning agility, developing marketing talent and attracting leaders to the team. Establishing and evolving the Neurology strategy to drive differentiation and portfolio value across geographies, balancing US and International market input into global strategy build Planning business effectively for global and local market execution, being agile and able to balance/prioritize overall tactical initiatives to build and complete strategy Driving and leading global brand planning, able to use critical thinking to develop meaningful brand and asset strategies to increase the value of our Neurology launch brand in Myasthenia Gravis and our ability to get it to patients who can benefit. Working in close collaboration with Clinical, Medical Affairs and Field Medical to ensure strategic alignment with Medical Education strategic plans Providing strategic input into collaboration with Insights and Data Analytics teams to conduct global market analyses and translate them into clear strategic choices and prioritization globally, ensuring team has insights and data needed to do so Representing the commercial in decision-making forums (e.g., Commercial/Clinical cross-functional committees) to influence prioritization, resource allocation, and long-range planning based on scientific & commercial potential Managing team of direct reports and their respective teams, ensuring alignment with Global strategy and vision, and providing input/direction into critical activities/initiatives as well as prioritization Developing professional relationships and contacts with global physician experts and attends key congresses Creating processes and drives initiatives related to commercial launch and marketing efforts, proactively addressing hurdles in oncology asset commercialization where applicable Maintaining line of sight to global P&L for Neurology brands across markets and accountable for US P&L Ensuring the development, implementation, and administration of marketing processes, programs, and internal reports are consistent with corporate guidance and all regulatory, legal, ethical guidelines Supporting team efforts to develop promotional content, including ensuring Medical/Legal/Regulatory Review committee effectiveness Managing and developing team members, ensuring their continued development and growth. Ensuring that team develops and tracks important metrics to monitor success of promotional activities and refines strategy/tactics based on benchmark outcomes Providing consistent reporting of status, future planning, and issues/challenges to VP of Neurology, ensuring alignment with VP and senior leadership on strategic plans Working cross functionally to create, manage and track US and Global budget to ensure team is operating within the approved budget and phasing and proactively identifying efficiencies This May Be the Right Role for You If you: You are analytical and can communicating metrics easily You demonstrate strong project and process skills with attention to detail You can communicate and act promptly; demonstrated initiative, creativity, and ability to stay agile and work effectively in complex, rapidly changing environments. You are proactive and able to prioritize, comfortable leading in ambiguity You use interpersonal and presentation skills both internally & externally, as well as other professional/productive behaviors conducive to a productive and positive team environment You are a strong people leader

Requirements

• Bachelor's degree
• 15 years of progressive experience in pharmaceutical marketing, brand strategy and execution.
• Deep experience in global commercial, marketing, and brand positioning and strategy development for oncology projects in US
• Experience in marketing outside of US markets with an appreciation for high-level access and commercial challenges in those markets/geographic regions
• Exemplary marketing technical skills, ranging from strategy to tactical execution, extensive experience in and understanding of brand management
• Proven track record of market analysis and identifying growth opportunities on a global scale
• Understanding of global to local market trade-offs during global commercialization planning
• Experience leading cross-functional teams within a pharmaceutical or healthcare organization in the US and outside of the US, specifically for Neurology assets
• Track record of adapting strategies based on market access, regulatory, development, and other cross-functional considerations
• Track record of creating and driving initiatives to support global launch planning and marketing, and life cycle management strategy and planning
• Experience in leading and developing long range brand plans, budgets and forecasts within commercial teams in the pharma/biotech industry
• Proficient understanding of Neurology provider treatment environment and economics across academic and community hospitals and clinics, buy & bill, specialty pharmacy, IDNs, PHS hospitals, hospital and system pharmacy, and payers.
• Must be willing to travel 25-30% (including weekend and international travel as needed)

Nice To Haves

• Neurology experience is preferred and Myasthenia Gravis or Neurology Rare Disease experience a plus.
• Understanding of rare Neurology therapeutic areas, drug development, & regulatory environment
• Prior pharmaceutical sales experience

Responsibilities

• Leading and inspiring marketing team with US and International HQ marketing team members as well as US field based team members.
• Establishes trust within the team at all levels, and with cross functional partners.
• Creates environment for learning agility, developing marketing talent and attracting leaders to the team.
• Establishing and evolving the Neurology strategy to drive differentiation and portfolio value across geographies, balancing US and International market input into global strategy build
• Planning business effectively for global and local market execution, being agile and able to balance/prioritize overall tactical initiatives to build and complete strategy
• Driving and leading global brand planning, able to use critical thinking to develop meaningful brand and asset strategies to increase the value of our Neurology launch brand in Myasthenia Gravis and our ability to get it to patients who can benefit.
• Working in close collaboration with Clinical, Medical Affairs and Field Medical to ensure strategic alignment with Medical Education strategic plans
• Providing strategic input into collaboration with Insights and Data Analytics teams to conduct global market analyses and translate them into clear strategic choices and prioritization globally, ensuring team has insights and data needed to do so
• Representing the commercial in decision-making forums (e.g., Commercial/Clinical cross-functional committees) to influence prioritization, resource allocation, and long-range planning based on scientific & commercial potential
• Managing team of direct reports and their respective teams, ensuring alignment with Global strategy and vision, and providing input/direction into critical activities/initiatives as well as prioritization
• Developing professional relationships and contacts with global physician experts and attends key congresses
• Creating processes and drives initiatives related to commercial launch and marketing efforts, proactively addressing hurdles in oncology asset commercialization where applicable
• Maintaining line of sight to global P&L for Neurology brands across markets and accountable for US P&L
• Ensuring the development, implementation, and administration of marketing processes, programs, and internal reports are consistent with corporate guidance and all regulatory, legal, ethical guidelines
• Supporting team efforts to develop promotional content, including ensuring Medical/Legal/Regulatory Review committee effectiveness
• Managing and developing team members, ensuring their continued development and growth.
• Ensuring that team develops and tracks important metrics to monitor success of promotional activities and refines strategy/tactics based on benchmark outcomes
• Providing consistent reporting of status, future planning, and issues/challenges to VP of Neurology, ensuring alignment with VP and senior leadership on strategic plans
• Working cross functionally to create, manage and track US and Global budget to ensure team is operating within the approved budget and phasing and proactively identifying efficiencies

Benefits

• health and wellness programs (including medical, dental, vision, life, and disability insurance)
• fitness centers
• 401(k) company match
• family support benefits
• equity awards
• annual bonuses
• paid time off
• paid leaves (e.g., military and parental leave)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive