Executive Director, Communications Strategy

Omnicom Media Group US•New York, NY

10d•Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Requirements

A proven track record of developing high-impact communications strategies for major brands.
Demonstrated examples of the implementation of key insights into the formulation of big ideas and communications strategy
Experience developing strategy for a portfolio of brands, inclusive of how the brands work together to maximize customer impact.
10+ years’ experience in communications/media planning
Deep understanding of the media landscape (traditional and digital) and the evolving role of data and technology in marketing.
Keen understanding of human behavior, identification of clear audience insights and ability to develop actionable recommendations.
Thorough knowledge of the dynamics of media, how each media element performs alone, how they perform together and how they are constantly changing.
Passion for culture, trends, and motivations in consumer behavior.
Ability to write clearly and concisely and present orally in an articulate and confident manner
Analytical and Intellectually Curious
Adept at observing patterns, societal shifts, and cultural nuances
Ability to collaborate across agency teams
Thorough knowledge of the principles of marketing and advertising, mastery of comms planning resources and tools, and an understanding of media concepts, creative development, measurement, and budget requirements

Responsibilities

Strategic Leadership: Lead the strategic vision for a client campaign portfolio, developing strategies that leverage data, customer insights and marketplace trends to maximize business impact.
Client Partnership: Serve as a trusted advisor to senior clients, understanding their business objectives and translating them into actionable communications plans that drive brand growth.
Collaboration: Partner with internal teams (media, creative, data, analytics) as well as external partners to deliver integrated solutions and best-in-class work.
Thought Leadership: Identify how current and upcoming trends impact customers and the client business, with the ability to turn insights into actionable recommendations.
Audience Expertise: Strategies must be customer-obsessed, led by audience behaviors, insights and data.