EVP, Decisioning

Dentsu Group Inc•New York, NY

44d

About The Position

The EVP, Decisioning will build and lead a cross-disciplinary team. help unify these teams, supporting greater thought leadership, efficiencies, strategic direction, and alignment across the agency. We are a department undergoing great growth in both client portfolio as well as client impact. Our simple focus is leveraging people and tools to turn data into an asset for Decisioning across the full media/marketing landscape driving towards business outcomes. Working closely with the executive leadership team, the clients, and the agency leads on each client within a portfolio to be the industry-leading voice of innovation and application of data, building and leading teams of incredible talent, and continually delivering for our world-class roster of clients. The EVP has extensive experience in identifying solutions in sprawling media marketplace - across all aspects of the media landscape, but that is only the beginning. What's more, the EVP will apply their business mindset to convert into strategic opportunities for our client, both at the point of initiation as well as throughout the lifecycle of the work in-market. Leading a team of data strategists, scientist and engineers, they will help to ensure the (a) the proper strategy and plan of leveraging data for decisioning, (b) leverage the strategy and toolset to understand the clients' audience and competitive opportunities, (c) create a technical and strategic foundation to ensure the fidelity and actionability of in-market measurement and reporting, and (d) grow and develop the team and talent required to bring this all together…all in partnership with their agency leads/partners. The EVP is both an expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. This role is a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, digital, and operational teams across the agency. Our ideal candidate will have a background in advertising media measurement, ad-tech/martech and exposure to addressable identity solutions. In addition, the candidate will have knowledge of People-Based Marketing, Audience insights and analytics, brand research, and measurement across personalization & segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. The ideal candidate will have experience working closely with ad operations teams, a strong quantitative background with working knowledge of new data set identification and onboarding. This person should also possess the expertise required to lead and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients. At the same time, the ideal candidate will also possess a capability and desire to lean in opportunistically to new business pursuits with strong capacity to create and deliver a narrative to potential clients.

Requirements

15+ years relevant Media Analytics experience
Client-facing experience within media agencies, managing the analytics business for a portfolio of clients
Excellent verbal and written communication skills, with the ability to convey and package technical findings in simple terms
Very strong interpersonal skills, can collaborate across many functions, and build bridges of trust and mutual respect
Agency departmental leadership ability
Executive stakeholder management & vision setting
Demonstrated thought leadership within the digital marketing or analytics industries
Act as the senior-most point-of-contact for analytics, adapting to business challenges with agility and direction
Mentor and develop the skill set of the team
Global business management exposure
Possesses an understanding of media planning and buying, with a focus on media metrics
Analytics experience within integrated or digital communications or media agency preferred
Experience with Data Visualization & Storytelling
Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing process on in-channel and cross-channel incrementality, effectiveness and efficiency
Understanding of relational databases and programming languages (e.g., SQL, R, or Python)
Experience with data sourcing, evaluation, onboarding and integration
Be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data
Working knowledge of machine learning, statistical testing, & regression modeling
Familiarity with attitudinal surveys methods
Demonstrates understanding of Ad/MarTech landscape across digital, mobile, etc., and their advantages/limitations
Experience with Ad Tech platforms including DoubleClick (DBM, DCM) Adobe (Analytics, AMO, AAM) Marin, and Prisma
Understanding of media and digital reporting tools, familiarity with data sets, tools, and vendors, including but not limited to IAS, DMPs, Nielsen DAR, and other media performance, viewability/valid/on target and audience reporting platforms and tools
Proficiency in a Project/Product Management
Proficiency in PowerPoint and Microsoft Excel is required
A leader
A highly curious person with strong problem-solving, quantitative, and analytical abilities
A driven and ambitious leader with the natural ability to get the best out of others
A strategic client partner who is focused on leading the client to the future
A proven collaborator who can navigate and influence across complex teams and different cultures
Someone willing to travel, for client visits and internal alignment across the global teams
A flexible work attitude, willing to work outside of regular office hours to accommodate all time zones
An excellent and compelling presenter and communicator

Responsibilities

Oversee tools, technology, and platforms utilized for the client
Lead agency development efforts for analytics, including new and organic business pitches
Drive process and procedures to support efficiency and consistency
Drive strategic thinking and leadership for data analytics, insights and innovation
Develop close working relationships with the client teams
Help to set the vision for audience, competitive, measurement, reporting, and analytics across all lines of business
Support and drive the client's strategic philosophy for data and a particular strength in "test-and-learn" measurement and optimization

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume