Events & Sales Enablement Manager
About The Position
We are seeking a highly organized, strategic, and execution-focused Events & Sales Enablement Manager to support pipeline generation and revenue acceleration across our commercial business. This is a high-impact, cross-functional role responsible for end-to-end ownership of U.S.-based events while also leading sales enablement efforts across all divisions and distributor channels. This role sits at the intersection of marketing and sales, ensuring that our events are not just well-executed, but are true pipeline-generating engines—and that our sales teams are equipped with the tools, messaging, and assets they need to convert that pipeline into revenue.
Requirements
- 5–8+ years of experience in event marketing, sales enablement, or a related field
- Proven track record of managing events that drive pipeline and revenue impact
- Experience developing sales enablement materials and supporting sales teams
- Strong project management and organizational skills with the ability to manage multiple priorities
- Highly collaborative with strong communication and stakeholder management skills
- Data-driven mindset with experience measuring performance and optimizing outcomes
Nice To Haves
- Experience working with distributors or channel partners is a plus
Responsibilities
- Own the strategy, planning, and execution of all U.S. events (conferences, trade shows, hosted events, executive dinners, and field events)
- Define event objectives aligned to pipeline and revenue goals
- Develop and manage pre-, during-, and post-event engagement strategies in partnership with BDR and Sales teams
- Lead event budgeting, vendor management, and logistics with a strong focus on ROI and efficiency
- Partner with Marketing Ops to track performance, measure pipeline impact, and continuously optimize event strategy
- Ensure consistent, high-quality brand presence and messaging across all events
- Develop and maintain core sales enablement materials (pitch decks, one-pagers, case studies, objection handling, ROI tools)
- Partner closely with Sales leadership across divisions to identify gaps and prioritize enablement needs
- Build and manage enablement toolkits for distributor partners to ensure consistent messaging and effective selling
- Support onboarding and ongoing training for Sales and BDR teams on messaging, positioning, and campaign alignment
- Ensure alignment between marketing campaigns and sales execution (including campaign toolkits and follow-up strategies)
- Maintain a centralized, organized system for enablement content to ensure accessibility and consistency
- Work closely with Sales, BDR, Marketing, and Marketing Operations to align on priorities, campaigns, and pipeline goals
- Act as a bridge between strategy and execution—ensuring ideas translate into measurable outcomes
- Contribute to campaign planning by ensuring events and enablement are fully integrated into go-to-market plans
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
11-50 employees
