Events Marketing Manager

Savvas Learning Company

1d•Remote

About The Position

Savvas Learning Company is a global education company producing award-winning learning solutions for K-12 learners. The Events Marketing Manager, reporting to the Manager, Trade Shows, Conferences & Events, will be crucial in developing strategies and executing programs to advance the company’s brand, products, and services. This involves flawless delivery of best-in-class experiences for K-12 industry trade shows, conferences, company-sponsored customer events, and internal employee meetings. The role requires collaboration with internal and external partners to create compelling experiences that meet business objectives, financial targets, and ROI, including 360-degree pre-event, during-event, and post-event tactics. The successful candidate needs creativity, energy, attention to detail, multitasking ability in a fast-paced environment, excellent planning and communication skills, sound budgeting and business acumen, a passion for education, and experience with both virtual and in-person events.

Requirements

5+ years of tradeshow, conference and event marketing experience
Proven experience with virtual conferencing, marketing and social platforms.
Ability to think strategically and influence key stakeholders.
Excellent written and verbal communication and presentation skills.
Experience working closely with internal teams and external vendors, with a specific focus on executing programs to precise timelines and budgets.
Strong competency with G-Suite as well as Microsoft Excel and PowerPoint with demonstrated analytical skills.
Must be a team player, adaptable to a fast-paced, changing environment.
Adept at working across marketing, product and sales organizations to deliver impactful events in a highly virtual organization structure.
Familiarity with Pardot, Salesforce, Zoom or similar
Bachelor’s Degree is required
Travel will be required about 20% of the time and may periodically include weekends to meet business requirements.

Nice To Haves

K-12 education industry marketing experience is a plus.
Marketing or Business degree is preferred.

Responsibilities

Manage trade show, conference and event portfolio (75%)
Execute overall trade show, conference and event strategy and portfolio.
Collaborate with marketing (brand, public relations, social, creative services, etc.), product line teams and sales to develop exceptional programs that generate awareness, interest and consideration.
Work with leadership to develop strategy-aligned thought leadership platforms for events to attract desired audiences which leaves them highly satisfied.
Support company positioning as a next-generation learning solutions company that is perceived as an innovative thought leader.
Assist business partners and product teams in developing the event marketing tactics that engage attendees and influence their decisions.
Utilize metrics to track results including capturing attendee data, lead generation, contribution to pipeline, and accelerating the sales cycle.
Work closely with key stakeholders to lead and execute industry trade shows, conferences and Savvas-sponsored events.
Compile weekly reports and make data-driven recommendations which contribute to tradeshow, conference and event strategies.
Support management of all costs, keeping each program/event on budget.
Ensure compliance with policies as required.
Work with leadership to support internal employee events, including national sales meetings and other internal events as needed.

Benefits

Compensation is only one part of our total rewards package.
Rewards package that combines compensation, exceptional benefits and wellness programs in addition to opportunities for professional growth.
This role may also be eligible for bonus or incentive compensation.
Medical Coverage: Choose from three distinct medical plan options.
HSA/FSA options available.
Prescription Drug Benefits: Automatically included when you enroll in any medical plan.
Dental & Vision Coverage: Available to all benefits-eligible employees.
Time to Recharge: Vacation time and 10 paid holidays.
Time to Recover: Sick time and leave programs.
Financial Wellness: Employees can start securing their financial future without any delay with a 401(k) match and immediate vesting.
Wellness Programs: We recognize the importance of emotional and mental well-being, both in our work environment and in our personal lives. We are committed to providing resources and support to promote overall well-being and a healthy work-life balance.
Extra Perks: Discounted gym memberships, pet insurance, tuition reimbursement, commuter benefits, volunteer opportunities, and much more!