Events Manager

Scrunch AI • New York, NY

10d

About The Position

Scrunch AI , a venture-backed startup, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them. As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more—working with AI platforms, not against them. This shift represents the biggest change to marketing since the dawn of the internet. With $26M in backing from Mayfield Fund, Decibel, Homebrew, GTM Capital, and leading Silicon Valley founders and operators, Scrunch has scaled rapidly since commercial launch. Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Skims, and breakout startups like Clerk—use the platform. Scrunch is looking for an Enterprise Events Manager with 5–10 years of experience building pipeline-generating event programs for enterprise audiences. This is a hands-on role for someone who knows how to create elevated, memorable, stand-out event experiences—the kind that differentiate a brand, earn attention from senior buyers, and ultimately drive enterprise pipeline. You’ll own everything from intimate executive dinners to premium in-person activations, roadshows, partner events, webinars, and large-scale flagship moments. You’ll partner closely with Sales to select the right events, design the right experiences, and execute with precision. You won’t just host events—you’ll source the pipeline around them. That means prospecting invite lists, managing pre- and post-event engagement, and owning all follow-up and reporting. Your north star: Pipeline sourced through events.

Requirements

• 5–10 years of B2B event marketing experience, ideally with enterprise buyers.
• Built and executed events that didn’t just “look good” they delivered measurable pipeline.
• Think like an experience designer: you understand how to create moments that break patterns, surprise attendees, and cut through noise.
• Thrive in fast-moving startup environments: high ownership, high bar, high creativity.
• Comfortable with the full stack of events—from strategy to logistics to prospecting to follow-up—and you don’t solely rely on Sales to carry the baton.
• Resourceful with tools (including AI) to scale personalization, outreach, and reporting.
• Work well cross-functionally and can partner deeply with Sales, Growth, and Product Marketing to amplify impact.

Responsibilities

• Lead end-to-end event strategy → planning → execution for enterprise audiences across dinners, webinars, roundtables, conferences, and large-scale experiential moments.
• Create premium, differentiated event experiences that stand out—thoughtful, high-touch, and crafted for enterprise buyers.
• Partner with Sales to co-select events, build attendee strategies, and ensure alignment on personas, accounts, resourcing, and desired outcomes.
• Own prospecting and outreach for events (email, gifting, ABM touches, partner amplification), ensuring the right buyers show up—this means enforcement and oversight;not the actual outreach in most cases.
• Manage all post-event workflows: timely follow-up, personalized recaps, distribution of content assets, and tight coordination with Sales for conversion.
• Track, analyze, and report on event performance with a strong focus on pipeline sourced, pipeline influenced, and next-step velocity.
• Work cross-functionally with design, growth, partners, and product marketing to level up creative and maximize impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed