Events Manager, Events & Tradeshows

Hearst • Dallas, TX

10d

About The Position

Homecare Homebase (HCHB), a subsidiary of Hearst Corporation, is the industry leader in home-based care software, delivering innovative, cloud-based solutions that empower agencies to improve clinical, financial, and operational outcomes. As HCHB continues advancing technologies like Ambient Scribe and Intake Central to improve efficiency and reduce burden across home-based care, our Events & Tradeshows program plays a critical role in brand visibility and qualified pipeline generation. We are seeking a proactive, highly organized Event Manager, Events & Tradeshows to lead all national and state-level in-person events with a core focus on lead generation, revenue impact, and sales partnership. This role manages all aspects of live events: including planning, budgeting, logistics, and execution. This role supports the HCHB User Conference tradeshow floor and sponsorships opportunities. The ideal candidate is detail-oriented, independent, relationship-driven, and confident managing high-visibility events across the country.

Requirements

• Highly organized, detail-oriented, and able to manage multiple projects.
• Strong written and verbal communication skills.
• Ability to work independently in fast-paced environments.
• Proficiency in Microsoft Office; ability to learn event tech tools.
• Comfortable managing budgets and contracts.
• Strong collaboration skills with Sales, BDRs, Marketing, and Executives.
• Bachelor’s degree preferred (business, marketing, communications) or equivalent experience.
• 5+ years in event management, marketing, tradeshow logistics, or sales/marketing support.
• Proven experience owning budgets and logistics for multiple events.
• Experience with CRM/lead capture tools (HubSpot/Salesforce preferred).
• Willingness to travel for national and regional events.

Responsibilities

• Event Management: In-Person Tradeshows
• Independently plan, coordinate, and execute 20–25 small state shows and 6-7 large national shows annually.
• Lead booth planning, structure design, asset management, shipping, and onsite logistics to ensure seamless execution.
• Source venues and coordinate private dinners, receptions, and networking activations supporting pipeline goals.
• Create and distribute Outlook invites for each event, including all relevant event details.
• Lead Generation & Sales Collaboration
• Execute on tradeshow strategies set forth by the Director of Lead Generation that drive MQLs, SQLs, and measurable pipeline growth.
• Partner with Sales, AEs, and BDRs on pre-show enablement, staffing plans, and lead expectations.
• Own creation and management of lead capture tools and ensure timely uploads.
• Conduct pre-show meetings (45–60 days out) and post-show meetings to review results, follow-up actions, dinners, and leads.
• Track and report event ROI, CPL, and performance insights.
• Operations, Logistics & Budget
• Manage all event budgets, contracts, vendor relationships, and timelines.
• Oversee shipping calendars, freight coordination, and onsite toolkits.
• Maintain event calendar, inventory tracking, and asset library.
• Provide monthly budget and project status reports.
• Communications & Planning
• Create event communication plans for each show.
• Send “Know Before You Go” packets with confirmations, schedules, booth details, and lead tools 30 days prior to event
• Ensure all sales attendees are informed, prepared, and aligned.
• Support annual End-of-Year Planning to evaluate event performance and recommend next year’s strategy
• Lead Tracking, Reporting & Data Integrity
• Manage lead capture sheets ensuring immediate BDR access.
• Provide monthly numbers for event pipeline influence to be presented at leads meetings with the Director of Lead Generation
• Send final show lists to Hubspot for nurturing
• User Conference (UC) Commons Support
• Assist with UC tradeshow floor planning, booth assignments, sponsorship sales, vendor coordination, and technology logistics.
• Support partner experience and ensure strong attendee engagement.
• Collaborate with Director of Corporate Events.
• Sales Team Training & Support
• Train new sales reps on event best practices, lead capture and set up
• Act as primary contact for all tradeshow processes and tools.
• Relationship & Vendor Management
• Build strong relationships with associations, organizers, and vendors.
• Maintain cost-effective and reliable vendor partnerships.
• Travel
• Travel as required to support onsite tradeshow execution.

Benefits

• Competitive pay, robust benefits, and professional development opportunities are a few of the many reasons that Homecare Homebase is a great place to build your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees