Events Manager

workato•Palo Alto, CA

32d

About The Position

Responsibilities Support the end-to-end execution of Workato's tradeshow program and field marketing events Own logistics such as exhibitor deadlines, booth orders, shipping, badge registrations, show services, hotel room blocks, and ancillary events Manage vendor communications, including exhibit houses, shipping providers, swag vendors, and A/V partners Maintain an internal calendar of upcoming events and ensure all teams are aligned on timelines and deliverables Coordinate internal team participation, including travel support, event briefings, staffing schedules, and registrations Work cross-functionally with Sales, Product Marketing, Communications, Lifecycle, Marketing Operations and many more to ensure an event's success Oversee lead capture, list cleanup, and timely follow-up processes in collaboration with the sales and marketing teams Oversee inventory of tradeshow materials - booth properties, signage, collateral, swag, etc. - and manage fulfillment and replenishment Plan and execute additional VIP events, dinners, and happy hours to engage customers, prospects, partners, and industry leaders during conferences Track event budget and campaign performance to make future recommendations to increase ROI and impact Able to travel on-site to support events from start to finish (travel required ~40%) Requirements Qualifications / Experience / Technical Skills 2-4+ years of experience in field marketing, tradeshow coordination, or event marketing Proven track record of supporting or leading logistics for tradeshows including booth setup, shipping, lead capture, and event briefings You sweat the details, nothing slips through the cracks, you are known for being organized, precise, and thorough Comfortable managing external partners and negotiating sponsorship contracts, deliverables, and service agreements with event organizers and vendors Strong project management skills with the ability to juggle competing deadlines, multiple events, cross functional input, and high visibility deliverables A natural collaborator who thrives in cross functional environments with experience working closely with Revenue, Product Marketing, Communications, and Partnerships to ensure an event's success Excellent written and verbal communication skills, you document clearly, follow up proactively, and keep stakeholders aligned You bring a data driven mindset and are confident in setting KPIs, analyzing event performance, and demonstrating the ROI of field marketing efforts Proficient with tools like Google Workspace, Asana or similar project management tools You take initiative, solve problems quickly, and own every detail, especially when on site at events Ability to travel up to 40% of the time to support event execution in person

Requirements

2-4+ years of experience in field marketing, tradeshow coordination, or event marketing
Proven track record of supporting or leading logistics for tradeshows including booth setup, shipping, lead capture, and event briefings
You sweat the details, nothing slips through the cracks, you are known for being organized, precise, and thorough
Comfortable managing external partners and negotiating sponsorship contracts, deliverables, and service agreements with event organizers and vendors
Strong project management skills with the ability to juggle competing deadlines, multiple events, cross functional input, and high visibility deliverables
A natural collaborator who thrives in cross functional environments with experience working closely with Revenue, Product Marketing, Communications, and Partnerships to ensure an event's success
Excellent written and verbal communication skills, you document clearly, follow up proactively, and keep stakeholders aligned
You bring a data driven mindset and are confident in setting KPIs, analyzing event performance, and demonstrating the ROI of field marketing efforts
Proficient with tools like Google Workspace, Asana or similar project management tools
You take initiative, solve problems quickly, and own every detail, especially when on site at events
Ability to travel up to 40% of the time to support event execution in person

Responsibilities

Support the end-to-end execution of Workato's tradeshow program and field marketing events
Own logistics such as exhibitor deadlines, booth orders, shipping, badge registrations, show services, hotel room blocks, and ancillary events
Manage vendor communications, including exhibit houses, shipping providers, swag vendors, and A/V partners
Maintain an internal calendar of upcoming events and ensure all teams are aligned on timelines and deliverables
Coordinate internal team participation, including travel support, event briefings, staffing schedules, and registrations
Work cross-functionally with Sales, Product Marketing, Communications, Lifecycle, Marketing Operations and many more to ensure an event's success
Oversee lead capture, list cleanup, and timely follow-up processes in collaboration with the sales and marketing teams
Oversee inventory of tradeshow materials - booth properties, signage, collateral, swag, etc. - and manage fulfillment and replenishment
Plan and execute additional VIP events, dinners, and happy hours to engage customers, prospects, partners, and industry leaders during conferences
Track event budget and campaign performance to make future recommendations to increase ROI and impact
Able to travel on-site to support events from start to finish (travel required ~40%)