Event & Retail Marketing Manager

Renewal by Andersen of CNY•Syracuse, NY

1d•$62,500•Onsite

About The Position

We’re looking for an Event & Retail Marketing Manager who is outgoing, hands-on, and ready to build and lead a high-performing team of Brand Ambassadors. This role is perfect for someone who loves home shows, festivals, retail pop-ups, fairs, and RSVP-style events — and isn’t afraid to roll up their sleeves to make them a success. If you’re motivated by hitting goals, developing people, and creating memorable customer experiences, this could be your next big move. This is a leadership role that blends strategy, execution, coaching, and performance management.

Requirements

A natural people person with high energy and confidence
Experienced in event marketing, field marketing, or experiential marketing
Comfortable supervising and motivating a team of 6–10
Goal-oriented and competitive — you love hitting targets
Organized and detail-focused, even in fast-paced environments
Strong communicator with excellent customer service skills
Comfortable working evenings and weekends (this is when the action happens!)
Adaptable, solutions-focused, and calm under pressure
Travel is required throughout the Central New York (CNY) region
Must have reliable transportation and a valid driver’s license with a clean driving record
Must be available to work evenings and weekends (this is when the action happens!)
2-year degree or equivalent event experience preferred
At least 1 year of experience in a similar role is required
High school diploma or equivalent required
Valid driver’s license with a clean driving record
Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint)

Responsibilities

Own and manage the event, retail, and RSVP marketing calendar across Central New York
Identify and secure high-traffic, high-impact event opportunities
Actively generate leads at home shows, trade shows, festivals, fairs, and retail activations
Recruit, train, and lead a team of 6–10 Brand Ambassadors
Create staffing schedules — and jump in when needed
Develop measurable event action plans (appointments per hour, sweepstakes entries, cost per lead, etc.)
Track budgets and analyze performance metrics to maximize ROI
Build relationships with event organizers, retail managers, promoters, and community partners
Support social media promotion tied to events
Collaborate with the Director of Marketing on special projects