Manager, Event Marketing

Relay • Raleigh, NC

15h • Onsite

About The Position

We are looking for a Manager of Event Marketing to lead our tradeshow strategy and serve as the architect of our "see it to believe it" physical brand presence. This is not a "booth-and-kiosk" role. You will be responsible for translating our complex product value proposition into immersive, experiential environments that enable our account-based selling teams to break into new markets and engage high-value "new logo" targets. You will oversee the entire tradeshow engine across ten distinct market segments, ensuring that every dollar spent translates into market authority and measurable funnel acceleration.

Requirements

• 3-5 years of experience in Event Marketing, Field Marketing, or Corporate Events, specifically within the B2B SaaS sector.
• Proven track record of managing large-scale tradeshow presences ($100k+ budgets).
• Demonstrates strategic planning abilities by analyzing market maps to determine optimal positioning for success.
• Excels in fast-paced B2B SaaS environments, with proven experience scaling event operations while maintaining high quality.
• Possesses a strong vision for creating engaging booth experiences that captivate audiences and transform product demos into marquee events.
• Has an analytical mindset with a focus on understanding the underlying reasons behind actions and results.
• Fluent in sales terminology and knowledgeable about how events influence pipeline velocity.
• Expertise in Asana (or similar project management tools) and Hubspot/Salesforce for lead tracking.
• Ability to travel (approximately 30%) to key shows and events.

Nice To Haves

• Experience with Account-Based Marketing (ABM) strategies is highly preferred.

Responsibilities

• Curate and manage the annual tradeshow calendar for 10 market segments, aligning event selection with our segment-specific go-to-market strategy.
• Partner with Product Marketing to move beyond traditional demos. You will design "experiential" booth programming that allows prospects to touch, feel, and witness product functionality in a way that creates immediate "aha" moments.
• Manage the full events budget, including exhibitor fees, complex booth buildouts, high-touch swag, and travel, ensuring high ROI across all spend.
• Manage and mentor an Event Marketing Specialist, overseeing their execution of logistics, shipping, inventory management, and task completion within Asana.
• Work closely with Accounting to reconcile budgets monthly and ensure our project management workflows remain airtight.
• Beyond tradeshows, you will support our broader Field Marketing motion, executing Customer Advisory Summits, Executive Briefing Center (EBC) events, and factory tours where prospects can see our product in a live customer environment.
• Execute high-touch ABM activations, including brand-hosted parties, luxury box suites, and "flywheel" lunch-and-learns designed to expand our footprint within existing farming accounts.
• Proactively assess show performance by gathering both quantitative data (badge scans, MQLs) and qualitative insights from the sales team (deal acceleration, market sentiment).
• Deliver comprehensive post-mortem reports that influence future investment decisions and product positioning.

Benefits

• 100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability, and Life Insurance benefits for you and those who depend on you
• Generous Paid Time Off
• 401(K) Savings Plan + Company Match
• Baby Cash Reward + Paid Parental Leave
• Wellness Perks, including a world-class onsite fitness center with instructor-led classes + locker room, as well as endless outdoor amenities, whether tennis, basketball, cycling, or pickleball is your jam
• Free Snacks and Fun Times
• Latest tech, standing desks, and all the accessories and software you need to succeed in your role

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed