Event Promotions Coordinator

World Racing GroupConcord, NC
Onsite

About The Position

The Event Promotions Coordinator is responsible for enhancing the Fans at track experience. The successful candidate will play a pivotal role in ensuring the seamless execution of Fan Experience plans and experiences. The hands-on role requires an individual with a strong attention to detail, problem solving skills, strong work ethic and the ability to thrive in a fast-paced environment.

Requirements

  • 1+ years related experience preferably in a hands-on capacity
  • Strong problem-solving skills required
  • Valid driver's license required
  • Entrepreneurial spirit needed
  • Proficient in Microsoft Office
  • Able to communicate with a variety of people
  • Able to handle a variety of priorities simultaneously
  • Must be able to enter and exit Canada

Nice To Haves

  • Background in racing, event management or sports marketing a plus

Responsibilities

  • Travel to events and provide on-site fan experience which may include and is not limited to: event planning/execution, on-site setup and teardown, promotional item distribution, social media connections, autograph sessions, and general fan interaction
  • Plan, research, execute and evaluate additional methods of increasing fan experience at, before or after events
  • Execute in-market promotion plans prior to the event including guerilla marketing, leafleting, sign placement and other activities; as needed, partner with outside agencies to execute plans
  • One-on-one personal interaction during events with large numbers of fans in attendance
  • Address fans using microphones, megaphones or other large-scale devices; appear in videos to be shown on the large-screen displays
  • Set up and teardown of fan experience event assets
  • Clean, maintain and perform basic repair on fan-experience assets and equipment
  • Coordinate pre or post-event entertainment as needed
  • Partner with DIRTVision, Business Development and other WRG departments as needed to execute fan experience initiatives
  • Other duties as assigned
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