Event Producer

Flora•New York City, NY

14d

About The Position

We’re looking for an Event Producer to architect and execute all FLORA events —from high-touch hosted experiences like our Bacchanalia series and creative dinners, to industry conferences, activations, and partner events where FLORA shows up in the world. This role blends creative production and operational excellence. You’ll design experiences that attract and inspire our ICP, create systems that make events repeatable and scalable, and partner with Marketing, Partnerships, and Sales to turn events into community growth, relationships, and customers. How You’ll Make an Impact FLORA-Hosted Events Design and produce FLORA events end-to-end—from concept and experience design to logistics, run-of-show, and on-site execution (e.g., Bacchanalia series, parties, dinners, workshops, hackathons, and other new event concepts) Curate, invite, and engage the right audiences across our creative, brand, agency, and enterprise ICPs. Partner closely with Sales to structure follow-up workflows that convert event energy into enterprise conversations and opportunities. Own vendor management (venues, rentals, AV, F&B, performers, staff) and maintain a strong network of reliable partners. Ensure brand consistency and creative excellence across all FLORA experiences. FLORA-Attended Events Map the external event landscape—triaging inbound invitations, identifying high-potential conferences, festivals, summits, and industry gatherings. Define FLORA’s participation strategy (e.g. speaking, sponsoring, exhibiting, hosting side events, attending, etc.). Lead outreach and negotiation with event organizers; secure speaking slots, sponsorships, booths, and activations. Coordinate internal teams for on-the-ground attendance—logistics, schedules, prep docs, materials, and roles. Build repeatable systems and SOPs that help FLORA teammates represent the company effectively, build relationships efficiently, and drive conversions. Track event performance and ROI—e.g. relationships formed, new customers, enterprise leads, etc. Cross-Functional Partnerships Collaborate with Brand to produce event assets, visual identity moments, and creative activations that bring the brand to life. Work with Sales to ensure events have clear goals, lead capture mechanisms, and strong post-event conversion workflows. Partner with Marketing to integrate events into broader campaigns, ICP targeting, and storytelling initiatives.

Requirements

5+ years of end-to-end event production experience—across both large-scale experiential activations and intimate, curated gatherings.
Deep familiarity with the creative and cultural landscape in New York City—including new media art, art and design communities, and emerging creatives. You understand the ecosystems our events live in and can curate talent, collaborators, and audiences accordingly.
Creative thinker with operational discipline. You can concept imaginative, brand-aligned experiences while managing budgets, vendors, and logistics.
Exceptional event instincts and taste. You know how to integrate purpose, place, people, production, and programming into an immersive experience.
Meticulous project manager. You run tight timelines, keep every detail accounted for, and always know what’s on track, what needs attention, and how to get every workstream aligned.
Personable and empathetic. You naturally understand how to attract, host, and build trust with creative professionals, event attendees, and the broader community.
Passionate, purpose-led, and all-in. You enjoy working hard towards a mission you care about.
Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you.
Ownership mindset—proactively identifies opportunities, solves problems, and improves systems.
Operates with a strong sense of urgency— every minute counts.
High bar for excellence + low ego; cares for what’s best for the company and team.
Thrives in fast-moving, rapidly evolving startup environments.

Responsibilities

Design and produce FLORA events end-to-end—from concept and experience design to logistics, run-of-show, and on-site execution (e.g., Bacchanalia series, parties, dinners, workshops, hackathons, and other new event concepts)
Curate, invite, and engage the right audiences across our creative, brand, agency, and enterprise ICPs.
Partner closely with Sales to structure follow-up workflows that convert event energy into enterprise conversations and opportunities.
Own vendor management (venues, rentals, AV, F&B, performers, staff) and maintain a strong network of reliable partners.
Ensure brand consistency and creative excellence across all FLORA experiences.
Map the external event landscape—triaging inbound invitations, identifying high-potential conferences, festivals, summits, and industry gatherings.
Define FLORA’s participation strategy (e.g. speaking, sponsoring, exhibiting, hosting side events, attending, etc.).
Lead outreach and negotiation with event organizers; secure speaking slots, sponsorships, booths, and activations.
Coordinate internal teams for on-the-ground attendance—logistics, schedules, prep docs, materials, and roles.
Build repeatable systems and SOPs that help FLORA teammates represent the company effectively, build relationships efficiently, and drive conversions.
Track event performance and ROI—e.g. relationships formed, new customers, enterprise leads, etc.
Collaborate with Brand to produce event assets, visual identity moments, and creative activations that bring the brand to life.
Work with Sales to ensure events have clear goals, lead capture mechanisms, and strong post-event conversion workflows.
Partner with Marketing to integrate events into broader campaigns, ICP targeting, and storytelling initiatives.