Event Marketing Specialist
About The Position
We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more. We are hiring an Event Marketing Specialist in Austin, TX. You will plan, produce, and optimize events that create pipeline, accelerate deals, and strengthen Silktide’s brand. You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia.
Requirements
- You are a resident of Austin, TX (or willing to relocate) and fluent in English
- 3–5+ years in B2B event marketing or field marketing, ideally in SaaS
- Proven record driving pipeline and revenue from events of varied sizes
- Strong project management skills with attention to detail and timelines
- Comfortable negotiating with vendors and managing budgets
- Confident writer and communicator who can brief speakers and reps
- Hands-on with a marketing automation platform and CRM
- Willing to travel for events as needed
Responsibilities
- Own the US event calendar across trade shows, field events, webinars, and partner programs
- Identify and evaluate which industry events, podcasts, webinars, and speaking opportunities align with our target audiences and business objectives
- Define goals, target audiences, key messages, and success metrics for every program
- Manage end-to-end planning: budgets, contracts, venues, shipping, travel, and vendors
- Collaborate with the Creative Team for booth design, signage, swag, and on-brand experiences that stand out
- Build pre-event and post-event campaigns with SDR and Sales to book meetings and generate qualified pipeline
- Run lead capture, routing, and timely follow-up with clear next steps
- Coordinate session abstracts, speakers, demos, and live product experiences
- Create agendas that educate prospects and highlight customer outcomes
- Evaluate and negotiate sponsorship packages, speaking slots, and co-marketing with partners
- Activate partners before, during, and after events for maximum reach
- Report on registrations, attendance, meetings set, opportunities created, and revenue influenced
- Run A/B tests on offers, messaging, and formats to improve ROI quarter over quarter
- Maintain accurate event data in CRM and marketing tools
- Build playbooks and checklists so great events can be repeated and scaled
Benefits
- A shiny new MacBook
- 20 days paid vacation plus public holidays, increasing with tenure
- Private Insurance, Health, Dental and Vision, plus Wellness Allowance
- Company Sponsored Pension and Enhanced Paternity or Maternity
- Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
