Event Marketing Manager

Joyce Windows, Sunrooms & Baths•Charlotte, NC

42d•$60,000•Onsite

About The Position

Charlotte & Columbia Event Marketing Manager: Joyce Windows, Sunrooms & Baths Why this role exists We drive in-home design consultations for residential home improvement. Your job is to take ownership of event and field marketing in the Charlotte and Columbia area—home shows, retail and partner pop-ups, community events, fairs —and produce a steady flow of qualified appointments for our sales team. This is a working manager role. You’ll be out in the field daily recruiting, training, staffing, and leading from the front while hitting aggressive lead goals.

Requirements

2+ years in event marketing, field marketing, canvassing management, retail/experiential marketing, or B2C lead generation.
A proven record of hitting appointment, show-rate, and demo goals.
Comfortable working evenings and weekends and traveling locally with your team.
Strong recruiter and coach who can staff fast, train faster, and hold teams accountable.
KPI-driven mindset; you manage by numbers and know how to adjust to hit goals.
Valid driver’s license and reliable vehicle.

Responsibilities

Plan and run events: home shows, retail kiosks, fairs/festivals, local sponsorships, community days, and weekend pop-ups.
Hit lead-gen targets: appointments set, show rates, and issued demos.
Recruit and staff: source, interview, and onboard part-time event reps and canvassers; manage a team of 5–15.
Train and uptrain: teach the pitch, objection handling, and qualification standards.
Handle logistics: secure booths, permits, signage, and promo materials; set up/tear down; manage inventory.
Build partnerships: develop retail partners and local businesses for kiosks and co-marketing.
Focus on quality: deliver qualified appointments that stick. Track lead cost and ROI.
Be in the field daily to drive culture, energy, and results.