Event Marketing Manager (Trade Shows and Sponsored Events)

Filevine•Salt Lake City, UT

41d

About The Position

We are seeking an experienced Event Marketing Manager to join our Trade Show and Sponsored Events team within our broader Event Marketing organization under the VP of Experiential and Product Marketing. This is a campaign management role focused on developing and executing a strategic trade show and sponsored events program that aligns with Filevine's business objectives and drives brand awareness, lead generation, and customer engagement. You'll join a team of Event Marketing Managers and work cross-functionally with sales, marketing, and product teams to create integrated trade show and sponsored event marketing campaigns. The ideal candidate brings both event execution expertise and marketing acumen, with proven ability to manage projects independently, drive strategic initiatives, and deliver measurable ROI. This role requires up to 25-40% travel.

Requirements

2-5 years of experience in trade show management, or related field
Proven track record of developing and executing successful event marketing strategies with measurable ROI
Strong marketing skills with experience in campaign development, audience targeting, and integrated marketing tactics
Demonstrated ability to manage projects independently, drive initiatives to completion, and implement process improvements
Experience managing event budgets and delivering ROI analysis
Excellent project management skills with ability to handle multiple initiatives simultaneously
Strong analytical and problem-solving skills with data-driven approach to decision making
Outstanding communication and interpersonal skills with ability to influence and collaborate across all levels of the organization
Proficiency in event management software, CRM systems, and marketing automation platforms
Experience with Microsoft Office Suite or Google Workspace
Flexibility to adapt as event schedules change
Willingness to travel up to 25-40% and travel with event materials and supplies, when necessary

Nice To Haves

Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent work experience)
Experience in B2B SaaS, legal tech, or technology industry
Familiarity with lead capture and event analytics tools
Experience with trade show attendee engagement strategies
Background in leading cross-functional project teams

Responsibilities

Execute a comprehensive trade show and sponsored events strategy that supports Filevine's growth objectives
Collaborate with marketing and sales teams to align event initiatives with business goals and target audience needs
Identify and evaluate new trade show and sponsorship opportunities that align with business objectives
Establish and maintain relationships with industry associations, event organizers, and strategic partners
Participate in cross-functional planning sessions to ensure alignment across teams
Collaborate with marketing team to develop integrated marketing campaigns for each event, including pre-event promotion, on-site engagement, and post-event nurture
Create event-specific communication plans to drive attendance and booth traffic
Partner with content and creative teams to develop compelling event messaging, booth experiences, and promotional materials, as needed
Coordinate with digital marketing to leverage email, social media, and advertising for event promotion
Ensure brand consistency across all event touchpoints
Manage end-to-end planning and execution of an assigned portfolio of trade shows and sponsored events
Own all event logistics including on-site brand experience, venue relationships, vendor management, booth registration, and procurement of services (electricity, internet, carpet, furnishings, etc.)
Oversee booth set-up and on-site operations to create engaging attendee experiences
Coordinate with sales teams on booth staffing, messaging, and engagement strategies
Manage travel arrangements for participating staff, including transportation, accommodations, meals, and entertainment
Train team members on booth operations, messaging, and lead capture best practices
Work with show vendor portals and liaise directly with vendors on trade show components globally
Maintain professional representation of Filevine to customers, prospects, partners, and competitors
Manage event budgets for assigned portfolio, tracking expenses and optimizing spend
Evaluate sponsorship and vendor options to maximize value while remaining within budget parameters
Provide detailed post-event financial reports and analysis
Track key performance metrics including leads generated, pipeline influence, customer engagement, and brand awareness
Conduct thorough post-event evaluations and present findings with recommendations for continuous improvement
Use data-driven insights to refine event execution and improve program effectiveness
Coordinate cross-functional efforts to ensure seamless event execution, working with sales, marketing, and other teams
Collaborate with Event Coordinator/Specialist and fellow Event Marketing Managers to share best practices and optimize processes
Drive continuous improvement by proposing fresh ideas and innovative approaches to maximize event impact
Foster strong working relationships with internal stakeholders and external partners