Event Marketing Manager

Emerald Expositions•New York, NY

25d•$80,000 - $85,000

About The Position

Emerald is a leading producer of business-to-business trade shows, conferences, and digital media that connect and grow industries. Within Emeralds marketing portfolio, youll join a creative, fast-paced, and highly collaborative team that powers Prosper Showthe premier education and networking event for Amazon and eCommerce sellersand B2B Marketing Exchange (B2BMX), the flagship conference for B2B demand generation, ABM, and sales-marketing alignment.This is an exciting opportunity for a marketer who loves being hands-on and making things happen. Youll be part of a close-knit team that values initiative, curiosity, and ownershipand youll play a key role in executing marketing campaigns that bring two powerhouse events to life.About the RoleThe Brand Marketing Manager is the primary marketing driver for Prosper Show and B2BMX, responsible for bringing campaigns from concept to execution across email, social, paid, and web. This is a highly tactical role for someone who thrives in a roll-up-your-sleeves environment. Youll work across multiple teamscreative, sales, content, and registrationto ensure every piece of marketing is launched on time and on brand.From building emails and updating websites to scheduling social content and coordinating assets for paid campaigns, this role is at the center of the action. Youll have a direct impact on attendee growth, exhibitor engagement, and the overall success of both events.

Requirements

35 years of hands-on marketing experience, ideally in events, conferences, or digital media.
Proven ability to execute campaigns independently, from email creation to social posting and website updates.
Strong writing and editing skills; able to adapt tone for different audiences.
Experience with HubSpot or comparable marketing automation tools.
Familiarity with paid media platforms (LinkedIn Ads, Google Ads, Meta Ads).
Excellent organizational and project-management skillsable to juggle multiple deliverables across two brands.
Comfortable working cross-functionally with creative, sales, and operations teams.
Positive, proactive attitude and willingness to dive in wherever needed.

Responsibilities

Plan and execute integrated marketing campaigns that drive registration, awareness, and engagement for Prosper Show and B2BMX.
Build and manage detailed campaign calendars, ensuring deliverables launch on time.
Collaborate closely with creative, content, and sales teams to translate marketing goals into actionable tactics.
Draft, build, and deploy email campaigns through HubSpot (or similar marketing automation platform).
Maintain and segment email lists, schedule sends, and ensure consistent brand voice and accuracy.
Coordinate email fulfillment tied to partner deliverables and sponsorships.
Create and schedule content across LinkedIn, Facebook, Instagram, and YouTube.
Write post copy, source imagery, and track engagement to keep communities active and informed.
Monitor comments and inbound messages, flagging or responding to attendee questions and partner inquiries.
Support paid media initiatives by providing creative assets, links, and copy to agencies or contractors.
Collaborate on ad messaging and targeting to align with campaign goals.
Monitor campaign pacing and performance at a tactical level to ensure smooth execution.
Update event websites with new content, images, and registration information.
Coordinate with Emeralds digital and registration teams to launch landing pages, forms, and pricing updates.
QA pages to ensure accuracy, functionality, and brand alignment.
Coordinate deliverables for media partners and influencers (copy, imagery, tracking links, etc.).
Help craft newsletters and partnership emails for audience growth and engagement.
Assist with creative requests, proofing assets, and routing approvals.
Maintain project files, creative assets, and shared documents across OneDrive, Smartsheet, and HubSpot.
Coordinate timelines and approvals across internal teams and contractors.
Support on-site and virtual marketing activations leading up to each show.