Event and Program Manager, Marketing

Liberty Bank•Middletown, CT

About The Position

At Liberty, we strive to maximize our impact and exceed goals by investing in our teammates to deepen our relationships in the workplace and communities we serve. We take pride in promoting a socially responsible and sustainable future through initiatives and investment. SUMMARY OF THE JOB: The Event and Program Manager is responsible for planning, coordinating, and executing cross-functional marketing programs and projects that support brand, growth, and engagement objectives. This role serves as the operational backbone of the marketing team, ensuring each task of initiative is delivered on time, on budget, and on brand to a high standard of quality.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration or other related field or equivalent work experience.
7+ years of experience in project management, program management, or a related role. CAPM or PMP designation beneficial.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Proven experience managing multiple vendors, event activation, experiential marketing, or large-scale events simultaneously
Experience working cross-functionally across multiple departments.
Advanced level use of Excel as well as other project management software.
Strong analytical skills for budget analysis.
Strong verbal skills for managing vendor conversations and management.
Well-developed written and verbal communication skills.
Detail oriented with strong organizational skills.

Nice To Haves

CAPM or PMP designation beneficial.

Responsibilities

Manages the project plans, tracking, reporting, execution, and optimization of marketing programs and events, ensuring cross-functional collaboration and alignment with business objectives.
Oversees project management, event logistics, budget and vendor management, and drives reporting and continuous improvement across all initiatives.
Manage the planning and execution of events, sponsorship activations, and experiential programs
Oversee all event logistics and deliverables including venue coordination, vendor management, timelines, run-of-show, travel, signage, collateral, and on-site execution
Serve as the primary point of contact for internal stakeholders, partners, and external vendors related to events
Ensure events are on-brand, compliant, and aligned with marketing and business objectives
Lead post-event evaluation, including ROI analysis, learnings, and recommendations
Lead end-to-end planning and execution of programs, from intake and scoping through delivery and post-program evaluation
Develop and manage project plans, timelines, budgets, and resource allocation across multiple concurrent initiatives
Establish clear workflows, milestones, dependencies, and accountability across internal teams and external partners
Proactively identify risks, constraints, and interdependencies; recommend solutions to keep programs on track
Drive alignment across brand, digital, content, analytics, and business stakeholders
Partner closely with brand, digital, social, content, PR, and business line teams to ensure integrated execution
Coordinate with legal, compliance, finance, procurement, and operations as needed
Function as a central connector and communicator across teams to ensure clarity and momentum
Manage program and event budgets, including forecasting, tracking, and reconciliation
Assist in negotiating and managing applicable vendor contracts and relationships to ensure quality, value, and timely delivery
Ensure adherence to internal controls, brand standards, and compliance requirements
Define success metrics and KPIs for programs and events
Track performance, timelines, and outcomes; provide regular status updates to stakeholders
Capture insights and best practices to improve future programs and processes