Evaluations Manager - Experiential Marketing

Circa - IPG DXTRA • Detroit, MI

4d • Hybrid

About The Position

We're looking for a strategic Evaluations Manager to lead valuation projects, manage client relationships, and develop impactful sponsorship strategies and assessments. This role ensures ethical practices, integrates cross-platform valuation, and aligns strategies with client marketing goals.

Requirements

• At least 4 years of analytical experience in either media buying, media planning, event/experiential marketing and/or sponsorship evaluations.
• Interest or knowledge of pricing and mechanics of all media, particularly digital and social media technologies, in order to adapt learnings for experiential marketing applications.
• Excellent written and verbal communications skills with ability to present clearly and concisely detailed and complex contractual elements.
• Client service mind-set and ability to present materials and/or findings to a variety of audiences.
• This position requires strong written communication skills along with excellent organizational abilities and attention to detail.
• This function requires strong computer skills including Excel
• Must be self-motivated with capacity for high volume, fast-paced, multiple deadlines and priorities driven environment.

Responsibilities

• Lead Valuation Projects: Oversee asset valuations, cost analysis, and recommendations for complex projects.
• Present Key Findings: Clearly present valuation results and strategies to clients and stakeholders.
• Develop Sponsorship Strategies: Create and implement strategies aligned with client marketing objectives.
• Collaborate Internally: Build strong relationships with Account, Analytics, Strategy, and other teams.
• Identify Market Trends: Spot emerging opportunities and trends in sponsorship categories.
• Integrate Advanced Valuation: Use cross-platform valuation and predictive elements.
• Optimize Workflows: Manage and improve complex evaluation processes for consistency and efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed