Enterprise Campaign Lead

U.S. Bank • Cincinnati, OH

12d

About The Position

Enterprise Campaign Lead – Job Description The Enterprise Campaign Lead owns the strategy, orchestration, and performance of integrated B2B marketing campaigns for Elavon’s Hospitality segment across the full client lifecycle (acquisition, onboarding/activation, adoption, expansion, and retention). This role partners closely with Product Marketing to translate segment strategy and positioning into executable, measurable activation plans that drive pipeline creation, acceleration, and adoption.

Requirements

• Bachelor's degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Nice To Haves

• Strong experience in B2B marketing or marketing strategy with a proven track record of delivering measurable pipeline and revenue impact
• Deep understanding of Enterprise B2B buying dynamics, multi-stakeholder buying committees, account-based marketing, and lifecycle marketing
• Experience using B2B data, intent, and ABM platforms such as ZoomInfo, Demandbase, and Dun & Bradstreet
• Strong strategic, analytical, and cross-functional leadership skills
• Proven experience driving pipeline generation, opportunity acceleration, and expansion through integrated, data-driven campaigns
• Excellent verbal, written, and presentation skills
• Ability to manage multiple complex initiatives on time and on budget
• Familiarity with marketing technology stacks, CRM systems, and analytics tools
• MBA or equivalent markers of high achievement preferred
• Experience marketing to the hospitality industry

Responsibilities

• Enterprise B2B lifecycle campaign strategy Lead the end-to-end strategy for B2B Enterprise campaigns across the client lifecycle. Define objectives, targeting strategy, success metrics, and activation plans aligned to pipeline generation, opportunity progression, and customer lifetime value.
• Data backed campaign development Leverage market intel, competitive insights, firmographic and intent data, and CRM and product adoption signals, to reach buyers and deal influencers at the right time. Translate insights into campaign hypotheses, targeting strategies, and messaging direction.
• Messaging and campaign narratives Partner with Product Marketing to translate core value propositions into lifecycle-specific campaign narratives. Develop messaging frameworks and storylines tailored to Enterprise buyers, technical and non-technical stakeholders, and customer maturity stages, ensuring consistency across all customer-facing channels.
• Channel planning and execution Own integrated campaign planning and execution across digital, field, partner, event, and sales-led channels. Define channel mix, activation strategies, and orchestration across marketing and sales touchpoints to ensure campaigns are scalable, operationally ready, and measurable in a complex B2B buying environment.
• Pipeline impact and sales alignment . Drive campaigns with a clear focus on pipeline creation, deal acceleration, and expansion revenue. Optimize targeting and activation based on account engagement signals, opportunity data, and sales
• Account-based marketing Shape and champion the growth of Account Based Marketing at Elavon and US Bank. Leverage B2B data and intent platforms (e.g., ZoomInfo, Demandbase, Dun & Bradstreet)to inform account selection, segmentation, personalization, and prioritization. Partner with Sales and Revenue Operations to executive coordinated activities that influence and win key accounts.
• Performance measurement and optimization Own campaign performance measurement across pipeline contribution, acceleration, activation, and retention outcomes. Leverage CRM, marketing automation, and analytics platforms to analyze results, surface insights, and continuously optimize strategies. Share learnings and recommendations to improve future campaigns.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees