Integrated Marketing Campaign Lead

HackerOne • Seattle, WA

3d • $129,000 - $144,000 • Remote

About The Position

HackerOne is hiring an Integrated Campaign Marketing Manager to join the Growth team, reporting to the Senior Director of Brand and Growth Revenue.

Integrated campaigns require a blend of creativity, collaboration, and operational rigor. This role will own the development and execution of the campaign framework that connects HackerOne’s brand narrative to demand generation across growth, field, and cross-functional marketing programs. The right person will bring structure, creativity, and data-driven precision to campaign planning and execution, helping translate our messaging and market point of view into programs that drive engagement, pipeline, and revenue.

This role is focused on building and running integrated campaigns that can be activated across channels, teams, audiences, and geographies, while creating stronger alignment between brand storytelling and business results.

At HackerOne, we embrace a Flexible Work approach that gives us the freedom to do our best work while also fostering the connections and community that make us stronger. Reflecting this philosophy, this is a remote role targeted for candidates within ~50 miles of Seattle, WA; Boston, MA; Austin, TX; or Washington, DC. We believe this balance of proximity and flexibility gives Hackeronies the chance to occasionally come together – fostering collaboration, connection, and in-person moments that enrich our culture – while still preserving the benefits of remote work.

Requirements

• 5+ years of experience in B2B marketing, with a strong foundation in campaign management, demand generation, growth marketing, or integrated marketing. Cybersecurity or AI technology experience is a plus.
• Experience supporting or managing multi-channel campaigns across a range of audiences, segments, and channels
• Strong analytical, project management, and cross-functional collaboration skills, with the ability to turn strategy into execution
• Familiarity with marketing automation, CRM, and project management tools such as Salesforce, Marketo, HubSpot, Monday.com, or Asana
• Experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, campaign execution, or analysis

Responsibilities

• Develop and execute multi-channel marketing campaigns that drive demand, pipeline growth, and brand awareness across target audiences and geographies
• Build campaign plans that connect audience, messaging, content, offers, channel mix, and measurement
• Create campaign briefs, goals, target audience definitions, KPIs, and testing plans
• Define and evolve scalable campaign themes and programs that can run across multiple quarters
• Manage campaign launches from setup through optimization, ensuring strong execution and on-time delivery
• Coordinate campaign assets, timelines, and cross-functional workflows across marketing and go-to-market teams
• Own end-to-end channel execution across digital, content, lifecycle, field, and sales-touch programs
• Oversee campaign tracking and measurement to ensure clear visibility into performance
• Lead cross-functional alignment with Brand, Product Marketing, Growth, Demand, Field, Sales, SDR, and Regional Marketing teams to align campaigns with business priorities
• Help ensure campaigns are rooted in a clear, differentiated narrative and translated effectively into market-facing programs
• Collaborate with sales and go-to-market teams to support campaign follow-up, activation, and enablement
• Contribute to scalable campaign playbooks and templates that can be used across teams and regions
• Conduct ongoing campaign reporting and share actionable insights and recommendations
• Partner with marketing ops and revenue stakeholders to measure performance across lead, conversion, pipeline, and ROI metrics
• Identify opportunities to improve campaign effectiveness through audience, messaging, channel, and offer optimization
• Support a test-and-learn approach that drives continuous improvement in campaign performance

Benefits

• Health (medical, vision, dental), life, and disability insurance
• Equity stock options
• Retirement plans
• Paid public holidays and unlimited PTO
• Paid maternity and parental leave
• Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees