Engagement Manager, Omnichannel Client Enablement

IQVIA•New Providence, NJ

About The Position

To be eligible for this position, you must reside in the same country where the job is located. Position Purpose: Our Engagement Managers (EMs) understand clients, and they understand the importance of data. EMs take our projects from handoff to delivery, keeping track of all the moving pieces along the way before providing insights to a client. A great EM can form healthy relationships with both client and internal teams, is an analytical thinker, and is able to manage projects successfully.

Requirements

Has a marketing and strategy background within the healthcare and life science landscape.
Is able to go into their local office or client site as needed.
Understands this role is a marketing and business strategy opportunity that uses technology for analytics and reporting.
This person has successfully used business insights and created executive-level presentations for clients.
Proven success creating and confidently delivering presentations with strong attention to detail and communication skills.
Experience in stakeholder management, working with executives, and leading teams (even without direct authority).
7-12 years of experience in pharmaceutical/healthcare advertising, analytics, or market research fields preferred.
Ability to go into a local office and travel to client sites, up to 10%.
Bachelor’s degree required, masters preferred.
Knowledge of advertising campaign management and optimization.
Intellectual curiosity and a desire to learn; love of going down rabbit holes.
Collaborative and adaptable, ability to prioritize and make rapid decisions.
Demonstrated ability to transform marketing strategy into an effective tactical plan that leverages the most effective and appropriate communication channels for the identified customer.
Ability to develop measurement plans to inform a test and learn approach and analyze data to inform campaign strategy and adjustments to the plan.
Strong knowledge of digital marketing in the pharma space, and insight into digital marketing in the medical community as well as outside the industry.

Nice To Haves

Experience working in Agile/Scrum workstreams.
Understanding of Anonymized Patient Level Data (APLD) assets or Healthcare Provider (HCP) promotions data.
Strong understanding of one or more areas of media consumption data, such as digital display, search, print, over-the-top (OTT), or television.
Data visualization tool experience, e.g. Tableau.
Knowledge of SQL and/or knowledge of databases, ETL processes, or other data-related assets/processes.

Responsibilities

Plays the role of key client contact.
Builds trust with clients by serving as the SME for their campaign development and measurement needs.
Collaborates with campaign development leads (CDL) on Experience Plan to inform strategic campaign strategy (content strategy, content pillars, message map, and segmentation) aligned to brand objectives and customer needs.
Responsible for maintaining a deep knowledge of customer segmentation, works closely with Market Research and Customer experience (Cx) teams to continue to build understanding.
Develops and maintain campaign blueprint.
Build campaign design through data-driven customer insights in collaboration with CDL, CX.
Maintains a deep understanding of available data and campaign analytics (both internal and external).
Recommends channel strategy and investments, including vendor partners, based on channel reach / affinity, strategic fit for content, and historical engagement / campaign insights and ROI insights.
Serves as Campaign Analytics point on development of measurement plan (define goals for each campaign and tactic).
Lead Blueprint Ops in collection of data sets in support of measurement plan.
Defines test & learn plans, collaborate with teams to monitor performance vs. objectives, and assess depth of engagement to identify recommended adjustments to campaign parameters (channel, content, segmentation).
Partners with Blueprint Ops and Quick Pivot to translate tactical blueprint into detailed business rules.
Partners with data enablement SME to ensure tagging activities are planned and executed to support measurement goals.
Partners with Investment Analytics Team to plan and measure business impact.