Associate Director, Omnichannel Enablement Lead

Sanofi • Morristown, NJ

2d • Hybrid

About The Position

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions, and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. Our Team: The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, bringing value and excellence to Sanofi’s commercial operations globally and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and a reduction in capability duplication. The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer-centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for organizing and delivering continuous improvement to marketing operations processes. The NA GTMC OC team has been created to: Unlock true cross-brand omnichannel marketing capability and integrate innovations that accelerate brand marketing outcomes Free up capacity in marketing teams to focus on brand and content strategy Accelerate and standardize omnichannel operations processes Improve the sharing of best practices Clarify accountabilities for day-to-day marketing activities, as well as long-term improvement efforts Realize efficiencies and economies of scale across the North America and Global marketing organizations Job Description: The Associate Director, Omnichannel Enablement Lead role oversees the key interface between the insulins and established products brand marketing teams and the GTMC OC Team. They are responsible for the end-to-end development and execution of an integrated HCP and/or Consumer engagement plan for US brands to maximize the impact of marketing campaigns, achieve target KPIs, and drive a customer experience aligned to the wider omnichannel ambition. As part of these efforts, the Customer Engagement Lead will also be accountable for managing omnichannel capability development for their assigned brands and for ensuring that brand marketers adopt best practices.

Requirements

• Proven ability to quickly grasp, assimilate, and condense key market landscape and customer insights to develop a highly impactful omnichannel strategy and digital execution plan
• Excellent written and oral communication/presentation skills in English
• Demonstrated ability to communicate in a strong, clear, simple, and compelling manner to senior leaders
• Experience in influencing without direct authority
• Budget management experience
• Proactive leadership and collaboration skills to establish strong networks
• Passion for transformation; a strong desire and curiosity to continuously learn and improve oneself and others
• Brings a relentless drive and curiosity to assess and define the key value drivers, areas of focus, and brand narrative to improve business performance and customer experiences across our key audience segments
• Understanding of data privacy regulations and best practices
• Deep knowledge and understanding of omnichannel marketing principles
• Understanding of general marketing tactics, processes, and requirements for execution of tactics
• Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
• Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
• Excellent verbal and written communication skills
• Collaborative, high-energy team player
• Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi
• Bachelor's degree required
• 5+ years of US pharmaceutical, biotech, or life sciences experience in a corporate, consulting, or agency environment
• 5+ years of omnichannel strategy and execution experience within pharma, biotech, or life sciences within the last 3 years required

Nice To Haves

• Experience managing external vendors and budgets preferred

Responsibilities

• Develop and execute the US brands’ omnichannel strategy into an integrated and sequenced omnichannel campaign(s)
• Plan and measure omnichannel campaigns, adjusting to changing competitive landscape and/or changing customer behaviors
• Partner with internal functions (e.g., Advanced Analytics, omnichannel media, and channel leads) to ensure the omnichannel campaign is grounded in customer insights, ROI/performance, behavioral objectives, and competitive activities
• Serve as a liaison between the brand and the wider GTMC Omnichannel team in the development of assets for the omnichannel campaign, from concept to MLR approval to deployment (e.g., website content, promotional emails, third-party digital tactics, etc.).
• Design customer journey maps (for HCPs, Consumers, and other customer types) and drive alignment of brand content and digital channels to deliver superior customer experiences
• Manage and report on omnichannel campaign performance with emphasis on analytics and key performance indicators (KPIs)
• Continuously iterate and improve omnichannel campaigns and journey maps in response to analytics insights
• Establish a trusted partnership with cross-functional partners and stakeholders
• Collaborate with US Insulins and established products on a process to share information and experiences, leverage initiatives across the portfolio where appropriate to enhance omnichannel efforts
• Drive a cross-brand marketing cultural change towards a truly customer-centric model that is insights-driven and externally focused
• Drive a culture of innovation by continually challenging the status quo to adopt new digital approaches through experimentation
• Contribute to the development of annual strategic integrated marketing plans aligned to business goals
• Partner with US Insulins and established products, and other US Customer Engagement Leads to magnify omnichannel capabilities and effort, and share best practices
• Provide omnichannel thought leadership with US Brand Leads
• Identify insight gaps and recommend market research to meet omnichannel goals and/or monitor performance
• Be a renowned and credible “go-to” expert for Marketers at all levels, coaching and sharing knowledge when and where required
• Manage and optimize assigned budget, if applicable
• Support the onboarding and upskilling of North America and offshore colleagues
• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
• Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
• Contribute to knowledge sharing and upskilling programs
• Support the delivery of key transformation programs
• Drive excellent working relationships with agency and vendor partners
• Drive cultural change through the championing of an agile, customer-oriented mindset

Benefits

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or a lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender-neutral parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level