Email & Web Specialist

RSA Conference•Boston, MA

1d•$90,000 - $110,000•Remote

About The Position

RSAC is the premier series of global events and year‑round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and gain access to experts, unbiased content, and ideas that help individuals and companies advance their cybersecurity posture and build stronger, smarter teams. Both in‑person and online, RSAC brings the cybersecurity industry together and empowers the collective “we” to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands‑on educational opportunities, helping industry professionals discover how to make their organisations more secure while showcasing the most enterprising, influential, and thought‑provoking thinkers and leaders in cybersecurity today. We're looking for a skilled Email & Web Specialist to own the technical execution of our digital marketing presence. You'll split your time between building and deploying email programs in HubSpot and developing website pages—making sure every touchpoint is polished, on-brand, and performing. This is a hands-on role for someone who loves living at the intersection of marketing and technology. You’ll work closely with the Email Marketing Manager and Website Marketing Manager.

Requirements

3–5 years of experience in a marketing development, email development, and/or web development role
Hands-on proficiency with HubSpot Marketing Hub (HubSpot certifications a plus)
Experience building and managing pages in Sitecore and/or Liferay CMS
Solid command of HTML and CSS for email; familiarity with email rendering quirks across clients
Working knowledge of front-end web technologies: HTML, CSS, JavaScript
Experience building responsive, accessible web pages and emails
Familiarity with marketing automation concepts: workflows, lifecycle stages, lead scoring is a plus

Nice To Haves

Experience with Litmus for email testing
Familiarity with Sitecore's personalization or analytics features
Familiarity with SEO best practices and tools (SEMrush, Google Search Console, etc.)
Basic understanding of HubSpot CRM and contact/list management
Experience working with a design system or component library
Knowledge of accessibility standards (WCAG 2.1)

Responsibilities

Build emails in HubSpot using established templates while ensuring content, links, and formatting are accurate before deployment
Schedule and deploy email campaigns, including managing send times and audience lists/segmentation within HubSpot
Implement personalization tokens, smart content, and dynamic fields to improve relevance and engagement
Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings
Maintain list segmentation and ensure compliance with CAN-SPAM and GDPR best practices
QA emails thoroughly before deployment across devices and email clients
Build and maintain landing pages, website pages, and content components within the CMS (expertise in Sitecore and/or Liferay strongly preferred but willingness to learn is a must)
Collaborate with designers to translate mockups and brand guidelines into polished, responsive web pages using HTML, CSS, and JavaScript
Work within CMS platform component system to create and update page templates and renderings
Partner with back-end developers or a development team as needed to implement new functionality
Optimize pages for performance, SEO, and conversion
Support campaign launches by building dedicated landing pages and thank you pages
Assist Website Marketing Manager in monitoring and reporting on email and web performance metrics; surface insights and recommendations
Stay current on HubSpot platform updates, CMS best practices, and web standards