eCommerce Email Specialist

Allegiant•Las Vegas, NV

19h•$65,000 - $82,000

About The Position

The eCommerce Email Specialist will support the Allegiant Marketing and Operations teams by building and driving the Allegiant Email Program. This position assists in building an automated and measurable personalized email program working with partners across the enterprise to create email campaigns that will resonate with our customers. This role develops and works with stakeholders to define requirements and makes them actionable, understands our customer demographics and what is important to them, has a strong grasp of the industry / field and what tools can be used to increase the effectiveness of our campaigns. The right candidate approaches email from a quantitative perspective, knows how to scale successful initiatives and can execute or assist in all areas of email development.

Requirements

Combination of Education and Experience will be considered.
Must be authorized to work in the US as defined by the Immigration Act of 1986.
Must pass a Criminal Background Check.
Bachelor’s Degree
Minimum two (2) years of online marketing experience. minimum two (2) years of experience in email marketing and minimum two (2) years of experience managing personalized email programs.
Two years’ experience using the Cheetah Digital platform (or other email service providers) to set up, schedule, and report on ad hoc and triggered email campaigns.
Excellent skills using WYSIWYG tools to build emails, with a working knowledge of HTML best practices.
Strong understanding of email best practices, CAN-SPAM compliance and data privacy, ACAA/ADA/CASL/ WCAG compliance.
Successfully built, grown and optimized email marketing programs at a B2C company.
Demonstrable experience solving complex analytical problems using quantitative approaches & dives in when numbers differ from expectations.
Exceptional communication skills that enables you to connect with customers and work effectively across departments.
Strong attention-to-detail coupled with the understanding of what moves the needle; ability to distill what is important from what is not.
Creative, self-driven individual who owns and optimizes programs start to finish.
Ability to work with business stakeholders to determine requirements and turn them into functional email campaigns.

Responsibilities

Build, launch, test and analyze simple to highly advanced email campaigns.
Monitor and develop best practices for email marketing, testing / quality assurance, campaign performance, CAN SPAM compliance, data security and privacy and ADA / ACAA compliance.
Own end-to-end creation of global email campaigns (list segmentation, copy, wireframes, testing, etc.).
Develop ‘smart’ automated emails leveraging internal resources and external tools to reengage customers and drive conversions.
Execute and report on A/B testing / multivariate testing to ensure campaigns meet business goals.
Anticipate business needs and ensure that tracking, data collection, and segmentation is suited to fit developing business requirements.
Identify and prioritize potential issues and oversee their resolution.
Assist & support IT and BI teams in managing data between internal systems and the messaging platform.
Ensure timeliness and accuracy of the data to facilitate marketing needs for personalization, near real-time price-points, and other data driven communications.
Enable the BI team to receive timely and accurate email performance data for marketing dashboards.
Support leadership team member insights on email performance.
Other duties as assigned.