Email Strategy Content Designer

Linda Werner & Associates • Burlingame, CA

10h • Remote

About The Position

A leading consumer technology organization is seeking a highly skilled Senior Content Designer to drive strategy, experimentation, and content development for its B2C lifecycle email program. This contractor will play a central role in shaping an email ecosystem that supports awareness, onboarding, retention, and re‑engagement across a growing portfolio of wearable devices.
The ideal candidate is both a strategist and a hands‑on creator—capable of crafting high‑performing email content, translating lifecycle strategy into actionable requirements, and building governance frameworks and playbooks that enable the program to scale responsibly.

Requirements

• Have led B2C lifecycle email programs across awareness, retention, and win‑back stages—ideally at scale.
• Operate independently, create clarity in ambiguous spaces, and drive execution without heavy oversight.
• Excel at conversion‑focused email writing, including hierarchy, skimmability, tone, and CTA clarity.
• Are fluent in lifecycle fundamentals:
• Stage mapping and entry/exit criteria
• Behavioral segmentation and suppression logic
• Triggered journeys vs. campaigns
• Frequency and sequencing strategy
• Bring a rigorous optimization mindset grounded in hypothesis‑driven experimentation and clean measurement.
• Can work effectively within a home‑grown or evolving tech stack, writing clear specs for engineering partners and maintaining QA rigor.
• Understand deliverability basics, including reputation, frequency discipline, unsubscribe/spam guardrails, and sunset policies.
• Communicate clearly, manage stakeholders effectively, and thrive in complex, evolving environments.
• Exceptional writing, editing, and content judgment.
• Demonstrated lifecycle/CRM or scaled communications experience.
• Strong project management and cross‑functional leadership.
• Proficiency in Figma for content structure, modules, and reviews.

Nice To Haves

• Experience developing governance frameworks or playbooks for scaled messaging programs.
• Familiarity with incremental measurement (holdouts, lift, novelty effects).
• Experience with consumer hardware ecosystems or multi‑device communication patterns.
• Accessibility and localization experience for email.

Responsibilities

• Email Optimization & Experimentation
• Lead continuous optimization of email content, targeting, sequencing, and cadence based on performance insights.
• Improve modular components (subject lines, preheaders, body structures, CTAs) to accelerate iteration and elevate quality.
• Design and execute 5–6 structured experiments across positioning, personalization, segmentation, cadence, and creative systems.
• Define hypotheses, success metrics, guardrails, and document learnings to build a durable experimentation foundation.
• Lifecycle Expansion & Device Support
• Enhance lifecycle and resurrection email programs across multiple wearable devices.
• Identify opportunities to improve messaging effectiveness and support growth goals.
• Extend lifecycle email strategy to new device cohorts, ensuring consistency, clarity, and quality across surfaces.
• Governance & Playbook Development
• Establish governance standards for targeting, frequency caps, suppression logic, content quality, and approval workflows.
• Create a comprehensive Wearables Email Playbook, including:
• Decision frameworks for when to email vs. use alternative channels
• Lifecycle principles and stage‑based guidance
• Experimentation standards and testing protocols
• Modular templates and content patterns
• QA checklists (rendering, links, fallbacks, personalization, accessibility, localization)
• Measurement fundamentals and holdout guidance
• Onboarding Strategy Assessment
• Evaluate the current onboarding email series and determine whether it should continue, evolve, or be deprecated.
• Propose a refined onboarding strategy including audience definitions, triggers, messaging architecture, cadence, and success metrics.
• Recommend redesign, consolidation, or retirement based on evidence and constraints.
• Cross‑Functional Collaboration
• Partner closely with Product, Growth, Data Science/Analytics, Engineering, Design, and Legal/Privacy teams.
• Translate lifecycle strategy into clear, build‑ready requirements (event triggers, audience definitions, dynamic content rules, QA cases).
• Ensure alignment across teams and maintain high execution quality.

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed