Email Strategist I

SD WHEEL CORP • Wrightstown, WI

43d • Onsite

About The Position

The Email Strategist is responsible for creating and managing email campaigns and flows, defining target audiences or segments, track and reacting to custom analytics in an effort to drive positive ROI. Objectives also include the research and implementation of unique strategies within but not limited to Klaviyo (or other ESP) campaigns and flows.

Requirements

• High School Graduate or General Education Degree
• At least 1 year of Email Marketing experience, required
• Experience in utilizing an industry-standard ESP such as MailChimp, Klaviyo, & Salesforce Marketing Cloud, required
• Communication Proficient
• Organization Skills
• Customer Focus
• Follows Processes
• Take Direction
• Develop Standards/Checklist
• Time Management Skills

Nice To Haves

• At least 1 year of prior marketing experience, preferred
• At least 1 year of marketing analytics experience, preferred
• Google Analytics Certificate, a plus

Responsibilities

• Plan and implement event based triggers using appropriate logic for email and sms flows
• Identify and implement opportunities to increase revenue through up-sells and post purchase flows
• Manage website data parsed within Klaviyo
• Maintain Klaviyo weekly health metrics
• Consistently report on KPIs to marketing teams
• Integrate flow segments with FB Ad Manager
• Word cross departmentally with paid advertising to leverage email and sms audiences
• Optimize on-going SMS campaigns

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED
• Number of Employees: 501-1,000 employees