Email Marketer

Flourish • New York, NY

15h

About The Position

Reporting to the Head of Marketing Analytics, this role works closely with marketing, sales, legal, data, design, and product to create, test, send and report on email marketing campaigns across product lines. In this role, you will own the Flourish email marketing channel from concept to results with an emphasis on segmentation, testing, and optimization. You should be comfortable working with product line marketers to set strategy and share results with thoughtful recommendations. You will own the email marketing tech stack and be responsible for sending the right emails to the right target audiences, including technical troubleshooting, QA, and field mapping for dynamic content.

Requirements

• Bachelor’s degree
• 5+ years marketing experience
• 2+ years of email marketing experience
• Due to the nature of this position, as part of the background check process, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.

Nice To Haves

• Financial services experience preferred. Wealth management, lending, or insurance experience a bonus
• Experience with Hubspot strongly preferred. Knowledge of SendGrid or other solutions a plus
• Conversant with HTML, able to troubleshoot as needed
• BI/Excel and basic presentation skills

Responsibilities

• Manage outbound email marketing campaigns, both organic and paid
• Own the email marketing tech stack, including product evaluation, selection, and ongoing management
• Manage a regular reporting cadence, sharing insights and ideas for improving performance and testing new tactics
• Work with outside vendors including third party list services and media properties
• Create & maintain documentation to reflect email processes and systems
• Own the team email calendar, managing frequency of mailing to different parties
• Collaborate with a cross-functional team, working with other members of the marketing and design teams to ensure high quality campaigns that are on message and brand
• Coordinate with the sales team to strategize on best ways to target leads, ensure sales follow-up, and circle back on the quality of leads delivered from campaigns and share ideas for improvement
• Support as needed on LI posts, paid and organic, in conjunction with PR and content team

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees