Email & SMS Strategist
About The Position
We are looking for a self-motivated email & SMS marketing enthusiast that has a passion for furniture, interior design, and customer experience. The successful candidate will own our email and SMS channels with a focus on campaign execution, automated flows, audience segmentation, A/B testing, and analytics. This person will collaborate closely with our brand and creative teams to drive retention, customer engagement, and revenue through email & SMS. We are a tight-knit team where the right person will make a meaningful impact on both our lifecycle marketing strategy and business goals.
Requirements
- 2+ years experience in email and/or SMS marketing (ecommerce or DTC preferred)
- Familiarity with lifecycle automation platforms (Klaviyo, Attentive, SFMC, or similar)
- Strong understanding of segmentation, personalization, and customer lifecycle principles
- Analytical mindset with ability to interpret data and translate into actionable insights
- Detail-oriented with strong writing skills and eye for brand consistency
- Experience collaborating cross-functionally with creative, merchandising, or marketing teams
- Comfortable managing calendars, deadlines, and campaign priorities in a fast-paced environment
Responsibilities
- Plan, build, and execute email and SMS campaigns across all brands including promotional sends, product launches, and editorial content
- Own and optimize email & SMS automation flows (welcome, browse/cart abandonment, win-back, post-purchase, etc.) to improve conversion and retention
- Segment audiences based on behavior, lifecycle stage, and brand engagement to deliver personalized and relevant communications
- Partner with creative and merchandising teams to develop content, messaging, and promotional calendars
- Monitor channel performance and report on key metrics including conversion, revenue attribution, open/click-through rates, opt-out rates, and LTV
- Conduct A/B testing on subject lines, creative, CTAs, send times, and segmentation strategies
- Maintain deliverability, compliance, list hygiene, and subscriber growth best practices for both email and SMS programs
- Identify opportunities to improve user journeys, deepen engagement, and scale lifecycle/CRM initiatives
Benefits
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Vision insurance
- Paid time off
- Professional development assistance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
