Email Marketing Specialist
About The Position
We’re seeking an Email Marketing Specialist to bolster and scale our lifecycle email efforts. This is an execution-heavy, hands-on role for someone who likes moving fast, catching details others miss, and seeing their work go live every day. You’ll work directly with the Lifecycle Marketing Manager to build, QA, send, and optimize emails across Klaviyo — spanning campaigns, flows, segments, and testing. Some days are very operational (building + QA), others are more analytical (spotting trends, diagnosing dips, testing ideas). Most are both. This role is ideal for someone who wants real ownership, strong mentorship, and exposure to lifecycle marketing inside a fast-moving startup. You’ll get hands-on lifecycle and CRM experience fast - across campaigns, flows, testing, and strategy. If you’re detail-obsessed, curious about performance, and want to grow into a lifecycle strategist, this role is built for that path.
Requirements
- 1–2 years in email marketing, CRM, lifecycle, or marketing operations
- Hands-on Klaviyo experience (campaigns, segments, flows required)
- Strong attention to detail — especially in QA
- Solid understanding of segmentation + filters
- Comfortable writing/editing copy (AI tools welcome)
- Organized, fast, reliable, and calm under deadlines
Responsibilities
- Run Email Execution End-to-End
- Build and launch campaigns in Klaviyo using our templates and brand guidelines
- QA everything before send (links, formatting, dynamic content, segments, timing, mobile)
- Ideate on copy based on established strategies and email cadences before handing off to the design team to create
- Coordinate closely with design + lifecycle to hit weekly deadlines
- Perform day-to-day email marketing activities, including campaign setup, scheduling, testing, tagging, and deployment of various campaign types.
- Support Lifecycle Operations
- Maintain existing segments to ensure the right audience gets the right message
- Edit and maintain existing flows (welcome, post-purchase, abandoned checkout, etc.)
- Build segments based on established best practises, and ideate on potential segments and audiences
- Test, Learn, Report, Repeat
- Support A/B testing across subject lines, creative, messaging, and timing
- Monitor performance daily and flag outliers or areas of concerns
- Help identify patterns, dips, and opportunities
- Document processes and improve workflows through continuous iteration
Benefits
- Health plan available after 6 months
- RRSP and pension plan available at 12 months
- Remote work with a flexible schedule
- Free grocery plan
- Paid Time Off (PTO)
- Strong potential for growth within the company
- Compensation based on experience and qualifications
- Annual bonus potential
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
