Email Marketing Specialist

Jazz at Lincoln Center•New York, NY

4d•Onsite

About The Position

The Email Marketing Specialist supports the execution of email communications across the organization. This role focuses on building and sending email campaigns, maintaining audience lists, coordinating content and approvals, and supporting automated email communications that help drive audience engagement, ticket sales, subscriptions, memberships, and donations. Working closely with the Marketing, Development, and Education teams, the Email Marketing Specialist translates campaign plans into clear, well-formatted emails, maintains accurate audience segmentation, and helps ensure communications are delivered effectively and on schedule. This role is highly detail-oriented and operational, requiring strong organization, collaboration, and technical comfort with email marketing platforms and CRM systems.

Requirements

4–6 years of experience supporting email marketing, digital marketing, or CRM-driven communications.
Hands-on experience with email marketing platforms (such asWordfly, Salesforce Marketing Cloud, Mailchimp, or similar).
Experience working with CRM systems; familiarity with Tessitura andWordflyor Salesforce Marketing Cloud preferred.
Experience building segmented email campaigns and supporting automated marketing communications.
Ability to interpret campaign performance data and summarize key results.

Nice To Haves

Experience working in aperforming arts, nonprofit, cultural, or mission-driven organization preferred.

Responsibilities

Build and deploy email campaigns across performance marketing, education, fundraising, and institutional messaging.
Draft and format email content, edit copy, and build layouts that align with Jazz at Lincoln Center’s brand and voice.
Coordinate with internal stakeholders to gather copy, images, and approvals needed for scheduled email sends.
Prepare and schedule campaigns according to the marketing communications calendar.
Ensure emails are formatted correctly across devices and email clients and meet internal quality standards for grammar, clarity, and presentation.
Apply established email marketing practices to support deliverability, responsiveness, andaccuraterendering across major email clients.
Maintain day-to-day operations within the email marketing platform, including audience lists, data accuracy, and list hygiene.
Build andmaintainaudience segments based on patron type (ticket buyers, subscribers, donors, educators, etc.) and engagement interests.
Pull lists and prepare targeting selections for scheduled email campaigns.
Work with Tessitura and Technology teams to helpmaintainclean and reliable data connections between systems.
Support ongoing maintenance of audience data used for marketing communications.
Build andmaintainautomated email journeys such as welcome series, renewal reminders, abandoned cart reminders, and re-engagement campaigns.
Implement updates or adjustments to automated campaigns based on direction from marketing leadership.
Support routine testing of subject lines, layouts, calls-to-action, and send timing to improve campaign performance.
Follow internal guidelines and applicable data privacy requirements for email marketing communications.
Track email campaign performance metrics including open rates, click-through rates, conversions, and unsubscribe activity.
Prepare reports summarizing campaign results for internal teams.
Support the creation and maintenance of dashboards that help teams understand audience engagement and campaign performance.
Share observations from campaign results to help inform future communications.