Email Marketing Specialist
About The Position
We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more. We are hiring an Email Marketing Specialist in Austin, TX. You will plan, build, and optimize email programs that create pipeline, grow revenue, and deepen customer engagement. You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia.
Requirements
- You are a resident of Austin, TX (or willing to relocate) and fluent in English
- 3–5+ years in B2B SaaS email or lifecycle marketing with measurable pipeline impact
- Hands-on with a modern automation platform and CRM. HubSpot, Marketo, or similar
- Strong copy skills and a good eye for design and accessibility. Basic HTML and CSS for email is a plus
- Comfortable with testing frameworks, segmentation, and data hygiene
- Understand deliverability mechanics and legal requirements
- Analytical mindset. You track outcomes and iterate quickly
- Organized and collaborative. You communicate clearly and keep projects moving
Responsibilities
- Own email lifecycle from lead capture to closed-won and expansion
- Build segmented nurture streams for key personas and industries
- Plan, write, build, and launch emails, journeys, and triggered programs in our marketing automation platform
- Create event and webinar sequences, trial and onboarding flows, renewal and upsell paths
- Use firmographic, behavioral, and product signals to target the right message at the right time
- Maintain clean lists and preference centres to respect choices and improve engagement
- Lift email CTR and downstream conversion with structured A/B tests on copy, subject lines, CTAs, and layouts
- Partner with Web on landing pages to raise click-to-lead and lead-to-opportunity rates
- Monitor sender reputation, inbox placement, and performance by mailbox provider
- Manage authentication and compliance best practices: SPF, DKIM, DMARC, CAN-SPAM, GDPR
- Create, launch, and maintain a global subscription page
- Build clear dashboards for open rate, CTR, CTOR, conversion, pipeline influenced, and revenue sourced
- Analyze cohort performance and share insights with Marketing and Sales
- Work closely with Product Marketing for messaging and offers
- Align with SDR and Sales on handoffs, SLAs, and feedback loops
Benefits
- Be part of a fast-growing company that is making the web better for everyone
- Freedom to innovate with room to test ideas and scale what works
- Join a creative, ambitious team with top-tier customer and employee ratings
- Market a product that delivers meaningful outcomes for accessibility, performance, and quality
- Opportunity to grow your career at a profitable, self-funded SaaS with global reach
- A shiny new MacBook
- 20 days paid vacation plus public holidays, increasing with tenure
- Private Insurance, Health, Dental and Vision, plus Wellness Allowance
- Company Sponsored Pension and Enhanced Paternity or Maternity
- Casual Dress Code
- Flexible Schedule
- Weekly Paid Lunches
- Monthly Company Outings
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
