Email Marketing Manager

Seattle Bank • Mercer Island, WA

2d • Onsite

About The Position

We’re looking for a strategic and analytical Email Marketing Manager to drive customer engagement, retention, and revenue growth through optimized customer relationship management. In this role, you’ll lead the strategy and execution of our email marketing initiatives, managing campaigns, customer segmentation, and lifecycle strategies. The ideal candidate has a passion for data-driven marketing, customer experience, and knows how to turn insights into actions that drive revenue and strengthen customer loyalty.

This position is located in our office on Mercer Island and requires full-time, in-person work.

Requirements

• Due to the collaborative nature of this position, it requires daily in-person work. [After a 90-day training period, this position allows for one day of work from home each week.] No exceptions will be granted.
• Bachelor's degree in marketing, business, or a related field.
• 5+ years of experience in CRM, email marketing, or related roles
• Proficiency in email marketing tools (e.g., Customer.io), and analytics platforms (e.g., Google Analytics)
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
• Exceptional organizational skills with the ability to manage multiple campaigns and projects simultaneously
• Experience with A/B testing, conversion rate optimization, and funnel analysis to continuously improve campaign performance.
• Strong communication and collaboration skills, with the ability to work effectively across teams.

Responsibilities

• Email Campaign Strategy:
• Develop, execute, and manage email/SMS marketing campaigns aligned with business goals, including promotional, transactional, and retention emails.
• Content Creation & Design:
• Work with creative teams to design visually appealing and engaging email templates. Collaborate with content creators to develop compelling copy that resonates with target audiences.
• Audience Segmentation:
• Build and maintain segmented email lists to ensure relevant, personalized messaging for various customer groups.
• A/B Testing & Optimization:
• Conduct A/B tests on subject lines, content, designs, and send times to optimize email performance. Use insights from these tests to continuously improve engagement rates.
• Analytics & Reporting:
• Track and analyze key performance metrics (open rates, click-through rates, conversion rates, etc.) to assess the effectiveness of campaigns and provide actionable recommendations for improvement.
• Automation:
• Manage automated email workflows, including welcome series, abandoned cart reminders, and post-purchase follow-ups.
• Cross-Functional Collaboration:
• Work closely with the marketing, sales, and product teams to ensure email campaigns align with broader marketing initiatives.

Benefits

• Medical/Vision, and Dental insurance
• Life Insurance, Long Term Disability, Voluntary Life
• 401K with Bank contribution, Stock Award, and Incentive Opportunity
• Paid Time Off:
• Vacation – 3 Weeks
• Sick Time – 1 hour per 40 hours worked
• Holidays – 10 days
• Transportation benefits
• And fun, extra perks such as company social events, paid volunteer hours, quarterly incentive awards, and professional development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 101-250 employees