Email Marketing Coordinator

Williams Lea•Columbus, OH

1d•$27 - $28•Remote

About The Position

The remote Email Marketing Coordinator supports the client’s Business Development, and Marketing teams. Primarily responsible for the formatting and distribution via email of the firm's client alerts, news and event invitations. Shift: Monday - Friday; 5AM - 2PM EST Pay: $27 - 28/hour Who we are: In a rapidly changing world, the ability to innovate and break new ground drives progress. Williams Lea has harnessed this ability for more than 200 years. Our 5,200+ talented employees worldwide are experts in delivering efficient business processes in complex and highly regulated environments. We’re always progressing. Connecting technology with expertise and strong processes to transform support services. As we enter our third century, we continue helping businesses thrive in a future driven by digitization and virtualization. It is the policy of Williams Lea to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity of expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. Williams Lea is a drug-free workplace and performs pre-employment substance abuse testing.

Requirements

Associate’s or bachelor’s degree in marketing, communications or business preferred. An equivalent combination of education and/or experience may be considered in lieu of the degree when the experience has been directly related
Three years’ experience in a professional service organization required. 3 – 5 years’ experience preferred; law firm experience and pitch/proposal experience a plus
Advanced MS Office skills with understanding of Word formatting
Excellent organizational skills, time management and ability to multitask
Excellent Attention to detail with emphasis on accuracy and quality
Familiarity with Microsoft Dynamics. Familiarity with other CRM applications a plus
HTML knowledge required
Strong verbal and written communications skills
Ability to build strong relationships with clients
Professional experience in email marketing, with working knowledge of platforms such as Microsoft Dynamics Customer Insights – Journeys, Salesforce Marketing Cloud, Pardot, Marketo, Mailchimp, Constant Contact, or similar tools.
A demonstrated track record of learning and adapting to new digital marketing platforms—preferably in email marketing, but experience with web management, social media management (including boosting and advertising), SEO, analytics, paid search, or similar fields is also valuable.

Responsibilities

Layout, test and circulate HTML email drafts with Business Development teams, partners and others, making changes as needed.
Assist in building distribution lists and segmenting contacts in the CRM database across multiple criteria for mailings.
Send emails using the email merge tools.
Help to enforce the firm's data protection and anti-spam policies related to this work.
Make HTML email templates and change existing templates to support business needs.
Configure, test and set up email layout and web response forms to support global Business Development email campaign tracking, and event registration and management.
Create InterAction folders and fields to support events.
Produce follow-up reports and metrics for email campaigns and events.
Help support global team on consistent email marketing system usage.
Suggest improvements to the business processes and to reports generated by the system.
Perform data stewarding duties to assist in the maintenance and administration of client and contact data in the firm's Client Relationship Management system.
Troubleshoot bugs, broken links and other problems.
Performs other responsibilities and ad hoc tasks as assigned.