Email Marketing & Automation Specialist

Namify LLC•Springville, UT

12h•$26 - $34•Onsite

About The Position

The Email Marketing & Automation Specialist owns the execution, and optimization of email campaigns and automated workflows within HubSpot that guide customers through the full lifecycle from lead nurture to onboarding, engagement, retention, and expansion. This role plays a critical part in creating a seamless, personalized customer journey that increases conversion rates, improves customer experience, and drives revenue growth. The specialist collaborates cross-functionally with Marketing, Sales, Customer Success, and Product teams to ensure messaging is timely, relevant, and aligned with company goals.

Requirements

Must have proper documentation for employment in the United States
Must pass a pre-employment drug screen
Submission of 2-3 writing samples is required as part of the application process
3+ years experience in email marketing, marketing automation, or CRM marketing
Hands-on experience using HubSpot marketing automation platform
Strong understanding of customer lifecycle marketing strategies
Experience building workflows and email sequences
Ability to analyze data and optimize campaigns
Strong written communication skills
Detail-oriented with strong organizational skills
Ability to manage multiple campaigns simultaneously

Responsibilities

Plan, build, and launch email campaigns in HubSpot across the customer lifecycle
Develop nurture, onboarding, engagement, and retention campaigns
Manage campaign calendar and optimize content, subject lines, and CTAs
Build and maintain HubSpot workflows for lifecycle automation
Segment audiences using CRM data and behavior triggers
Support lead nurturing, onboarding, upsell, and re-engagement efforts
Troubleshoot and improve workflow performance
Map and enhance the customer journey across lifecycle stages
Personalize messaging to improve engagement and experience
Partner with internal teams to align messaging with customer needs
Track and analyze campaign performance (open, click, conversion rates)
Run A/B tests and provide data-driven recommendations
Maintain clean, accurate, and well-segmented contact lists in HubSpot
Ensure compliance with email marketing regulations and best practices
All other duties as assigned
Taking ownership and pride in these tasks will allow you to thrive in this position for the benefit of both your team, Namify and our clients, and most importantly yourself. A reflection of your care and dedication to our client’s needs will be seen in the quality of your work, and won’t go overlooked. You are to be accountable for results and should take ownership of your area, processes, and communications seriously, while still having a rewarding and pleasant experience working for our company.