Email Marketing Automation Specialist
About The Position
The Email Marketing Automation Specialist develops, executes, and optimizes World Renew’s email marketing strategy to support donor acquisition, fundraising, and engagement goals. This position is responsible for building and managing automated campaigns, maintaining the marketing automation platform, and leveraging data insights to enhance lead generation, donor nurturing, and overall engagement. Working closely with the Director of Marketing and cross-departmental teams, the specialist applies best practices in email strategy, list management, segmentation, testing, and automation. The role requires a blend of creativity and technical expertise, with an emphasis on continual testing, analysis, and optimization to improve results and audience connection. We do not discriminate based on disability, culture, ethnicity, or gender, and welcome and encourage people from diverse backgrounds to apply.
Requirements
- Able to respect and support the mission, vision and values of World Renew.
- Demonstrated commitment to Christ and be able to recognize this position as one that contributes to the work of His Kingdom.
- Demonstrated commitment to contribute to and promote a work environment that values diversity, inclusion and equity.
- Committed to working towards gender equality, equity and justice in all aspects of our programming, plans, policies and organizational structure.
- Proven experience using marketing automation/email platforms such as Pardot/Account Engagement, MailChimp or HubSpot at advanced level preferred.
- Proficiency in Salesforce CRM preferred.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across teams.
- Proficiency in HTML and familiarity with creative tools such as Adobe Creative Suite or Canva (preferred).
- Data-driven mindset with experience in reporting, analytics, and campaign optimization.
- Attention to detail, organizational skills, and ability to manage timelines in a fast-paced environment.
- Ability to travel once annually for a three-day team meeting.
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
- At least 3- 5 years of experience in digital marketing; and minimum of three years of experience in email marketing automation preferred
- Must be proficient in English (written and verbal).
- Must be able to look at a computer screen for several hours at a time.
- Must be able to sit for extended periods.
- Must be able to make repetitive motions with hands and fingers for extended periods.
- World Renew requires permanent work authorization at time of hire.
Nice To Haves
- Familiarity with online fundraising and engagement platforms (eg SurveyMonkey, Click & Pledge, WP Forms) a plus.
Responsibilities
- Develop and implement email marketing campaigns that align with organizational and team goals, adapting tone and messaging appropriately for diverse cultural contexts.
- Design, manage, and optimize automated workflows and nurture sequences, including onboarding and engagement for new leads.
- Utilize and continually refine dynamic content to strengthen donor engagement and increase fundraising outcomes.
- Collaborate with Marketing team members to plan and produce engaging, personalized email content that supports donor relationships and organizational priorities.
- Segment email lists to deliver targeted, relevant, and timely messages to specific audience groups.
- Conduct A/B testing and analyze performance metrics to inform ongoing optimization of campaigns.
- Ensure compliance with email marketing and privacy regulations in both Canada and the U.S. Maintain data accuracy and collaborate with CRM/database teams to ensure effective integration with Salesforce. Leverage CRM data for enhanced segmentation, personalization, and campaign tracking.
- Monitor deliverability and campaign performance, addressing technical issues promptly to ensure optimal platform functionality.
- Prepare and present reports on key metrics such as open rates, click-through rates, conversions, and donor engagement trends.
- Manage and maintain subscriber lists to ensure data integrity, accuracy, and list hygiene.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
