Email Marketing and Operations Manager

Travelers • Hartford, AR

1d

About The Position

At Travelers, the Digital Marketing team is responsible for raising relevant awareness with target audiences, deepening engagement with valuable content and increasing preference and demand for Travelers products and services using an appropriate mix of platforms. As a Digital Marketing Manager, you are responsible for implementing marketing campaigns and/or social selling programs to execute the team's strategies. You will measure and to optimize campaign and/or field activation performance, collaborate with business partners and digital marketing leadership in the development of strategies to achieve desired outcomes. Additionally, you will support the adoption and maintenance of marketing technology tools. Digital Marketing Managers who specialize in paid media and audience development plan and optimize media mix to drive the most effective and efficient campaign performance. Digital Marketing Managers who specialize in email marketing manage data and list management, segmentation, promotional messaging execution, template setup and adjustment, behavioral rules, and campaign setup and delivery within Salesforce Marketing Cloud. Digital Marketing Managers who specialize in social selling will enable and coach the field sales organization to build and strengthen relationships through LinkedIn and the company's social sharing program.

Requirements

• Three years of experience in digital marketing.

Nice To Haves

• Bachelor's degree or equivalent experience.
• Five or more years of digital marketing experience, preferably in the relevant area of specialization (e.g., email, social, etc.), as applicable.
• For email marketing Specialists, proven experience with Salesforce Marketing Cloud.
• For social selling specialist, proven experience with LinkedIn Sales Navigator.
• Reliable and collaborative individual who can work effectively and positively with both internal departments and cross-functional teams.
• Proven experience reporting out on campaign results and working with both analytical and creative teams.
• Proven experience working with marketing technology and data.
• Strong verbal and written communication skills.
• Strong time and project management skills.

Responsibilities

• Implement digital and content marketing strategies to raise awareness among target audiences, deepen engagement with valuable content, and increase preference and demand for Travelers using digital platform(s).
• Analyze performance using key performance indicators (KPIs) and other methods to recommend optimization strategies and tests, drive efficient results, and enhance engagement, acquisition, and/or retention in support of the marketing strategy and business objectives.
• Collaborate with business partners to understand their goals and objectives and help develop strategies to achieve desired outcomes in conjunction with digital marketing leadership.
• Manage and deploy digital marketing and paid advertising campaigns and/or social selling field activation programs using in-house and vendor-supplied tools, including trafficking, tracking, approvals, and testing prior to launching.
• For paid media and audience specialists, research daily and weekly media performance to recommend media optimization strategies and tests, including content, targeting and channel mix to drive efficient campaign results in support of the content marketing strategy and business objectives.
• For email specialists, research daily and weekly email performance and recommend strategies and specific tests around topic flow and calendar/frequency, targeting/segmentation, personalization and/or Salesforce Marketing Cloud journeys to drive efficient campaign results in support of the overall email marketing strategy.
• For social selling specialists, execute comprehensive coaching programs, including live training for Field Sales on LinkedIn Sales Navigator and social sharing tools, integration with the Field Marketing team’s Salesforce and Seismic activation efforts and partnerships with other teams (e.g. Communications and Talent Acquisition) on their social media initiatives.
• Leverage marketing technology tools to execute campaigns (e.g. Salesforce Marketing Cloud, LiveRamp, etc.) while serving as a point-of-contact for external vendors (agencies, marketing technology vendors, etc.).
• Participate in or co-lead departmental projects and initiatives aimed at establishing top-tier digital marketing practices throughout the company.
• Perform other duties as assigned.

Benefits

• Health Insurance: Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
• Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
• Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
• Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
• Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees